Snapfish is a leading online photo service that has been serving customers worldwide since its founding in 1999. Specializing in photo printing and personalized photo products, Snapfish allows users to upload, store, and print their digital photos. Whether you’re creating photo books, calendars, or custom home décor items, Snapfish makes it easy to turn memories into tangible keepsakes.

What is Snapfish?

Snapfish is a digital photo printing service that lets you upload, share, and print photos in a variety of formats. Whether you're looking to create a custom gift, print pictures on canvas, or design personalized photo albums, Snapfish offers a wide range of options for photo enthusiasts. The platform is known for its user-friendly interface, which makes the entire process—whether online or via the mobile app—simple and accessible. Snapfish also has an international delivery service, allowing users from all over the globe to enjoy high-quality photo products.

Snapfish Logo: Playful, Creative, and Modern

The Snapfish logo has undergone several transformations since the company’s founding, reflecting its growth and commitment to innovation in the digital photo printing industry.

1999 – 2011: The Original Logo

The first Snapfish logo was vibrant and playful, capturing the fun essence of the brand. The word “snapfish” was written in lowercase letters, with "snap" in white against a lime green background and "fish" in bright orange. The letter "i" was dotted with a stylized fish, which cleverly resembled a camera lens, tying the aquatic theme to photography. The addition of bubbles rising from the fish further emphasized the underwater concept and the idea of capturing moments.

2011 – 2015: A Softer, More Professional Look

In 2011, Snapfish revamped its logo to create a more subdued and professional design while keeping the playful spirit intact. The word “snapfish” was now split into two colors—soft blue for "snap" and warm yellow for "fish"—evoking creativity and approachability. The fish icon remained consistent, now in silhouette style with a prominent eye, symbolizing clarity and vision. The inclusion of “by hp” highlighted the partnership with Hewlett-Packard, adding a corporate touch to the design.

2015 – Today: Modern and Minimalist

The current Snapfish logo is sleek, modern, and stylish, reflecting the company’s contemporary approach. The emblem features a minimalist fish design with a round eye, outlined by a thick white contour, resembling a camera lens. This reinforces Snapfish’s identity as a photo service. The color palette of sea-blue and gray communicates progressiveness and creativity, while the clean, bold lines and simple shapes give the logo a timeless, professional look.

On mobile app icons, the emblem is used alone, with the fish placed against a sea-blue background, reinforcing the brand's visual identity in a compact, impactful form.

Snapfish Today: A Global Leader in Photo Printing

Snapfish has evolved from a simple photo-hosting platform to a global leader in personalized photo printing. The service allows users to print photos on a variety of products, from cups and t-shirts to canvas and posters. Snapfish is particularly popular for its easy-to-use website and mobile app, which streamline the process of uploading, designing, and ordering custom prints.

With partnerships with major retailers like Costco, Snapfish makes it convenient for users in the United States to pick up their orders in-store. The platform also offers free prints to new app users, helping customers start their photo printing journey with no upfront cost—just pay for delivery.

Snapfish’s Font and Design

The Snapfish wordmark uses a simple sans-serif typeface similar to Brandon Grotesque Medium. This font features rounded shapes and straight vertical bars, giving the logo a clean, modern appearance. The simplicity of the typeface complements the emblem, allowing the fish icon to take center stage. The combination of bold lines and a minimalist style reflects the company’s creative and professional nature.

Snapfish remains a top choice for anyone looking to preserve their memories through digital photo printing. With its wide range of customizable photo products, user-friendly platform, and global reach, Snapfish makes it easy to turn your favorite photos into lasting keepsakes. Whether you’re a professional photographer or an amateur, Snapfish offers everything you need to create personalized photo gifts, décor, and prints.