Delta Air Lines, founded in 1924, has undergone more than 20 logo redesigns, with most of them featuring the triangular shape derived from the Greek letter "Delta," symbolizing the company's name. The iconic triangle also resembles the shape of a jet in flight.

Meaning and History

Delta Air Lines, originally called Huff Daland Dusters, initially specialized in military aircraft and agricultural pest control. After shifting its focus to passenger transport, Delta became one of the top global airlines, playing a key role in establishing the SkyTeam alliance. The airline is based in Atlanta, Georgia, and operates flights to over 320 locations worldwide.

Early Logos (1925–1930s)

The first Delta logo in 1925 depicted a colorful triangle with an image of a Greek god, referencing the company's military origins. By 1928, the logo incorporated a triangle with the slogan "Speed Safety Comfort" and a portrait of the Greek god in a winged helmet, signifying Delta’s focus on passenger travel.

Mid-20th Century (1930s–1950s)

Delta’s logos evolved to emphasize simplicity and professionalism. The 1930s featured a geometric red and blue triangle, while in the 1940s, the logo gained a sleek, modern look with a stylized “D” resembling a wing. In the 1950s, Delta experimented with different color schemes and added the "Air Lines" tagline.

1960s–1980s

From the 1960s, Delta’s logo became more refined and iconic, featuring a bold blue, red, and white triangle alongside a clean sans-serif logotype. The 1976 anniversary logo incorporated patriotic elements, while the 1980s saw brief attempts at a more casual, approachable design.

Modern Era (1990s–Today)

In the 1990s, Delta introduced cleaner and simpler logos, focusing on the now-recognizable red triangle. By 2007, the brand adopted a minimalist approach, removing "Air Lines" from the logo for a sleek, modern appearance.

Font and Color

Delta’s logo uses a modern sans-serif typeface, with uppercase lettering spaced widely. The primary colors of red, blue, and white reflect the airline’s American heritage, representing reliability, precision, and excellence.