Mojang is a Scandinavian video game development studio established in 2009 in Stockholm, Sweden. Best known for creating the globally acclaimed Minecraft, Mojang has played a significant role in shaping modern gaming culture. Over the years, its visual identity has evolved, reflecting the brand’s innovative and creative essence.

The Evolution of Mojang

Mojang was founded by Markus Persson (known as "Notch"), Karl Manneh, and Jakob Porser. The company’s primary goal was the development and support of Minecraft, a sandbox game that became a cultural phenomenon after its release in 2011. The game’s meteoric rise led to over three million copies sold by the end of 2011.

As Minecraft gained global traction, Mojang expanded its portfolio, releasing games like Scrolls (2013) and Cobalt (2016). In 2014, Mojang was acquired by Microsoft for $2.5 billion, marking a new chapter in its journey. Under Microsoft’s ownership, Mojang has focused on expanding the Minecraft universe with titles like Minecraft Earth (2019), Minecraft Dungeons (2020), and Minecraft Legends (2023).

Logo Evolution

2009 – 2011: The Beginning

The original Mojang logo featured a playful brown-and-white design with a bold geometric sans-serif wordmark. Above the text, a C-shaped emblem with a drop-like detail represented the company’s creativity. This logo captured Mojang’s early identity as an emerging studio.

2011 – 2013: Bold and Bright

In 2011, Mojang adopted a more vibrant look. The emblem became smaller and white, set against a striking orange square. The wordmark, now in a lighter orange hue, was bold and tightly spaced. This redesign simplified the logo while emphasizing modernity and energy.

2013 – 2020: Iconic Red Square

The 2013 redesign introduced a red square emblem paired with a sleek sans-serif wordmark. The emblem, resembling a flame-like abstract design, was inspired by a sewing machine silhouette. This minimalist yet powerful look embodied Mojang’s dynamic and innovative spirit. The classic red, black, and white palette symbolized confidence and progress.

2020 – Present: Pixel-Perfect Modernity

The 2020 redesign removed the emblem, placing the focus entirely on the text. The logo now features two-level lettering in a bold pixel-inspired font, with the top line reading “Mojang” and the bottom “Studios” in a smaller sans-serif typeface. Set against a solid red banner, the white characters emphasize the company’s digital and futuristic focus.

Font and Color

The Mojang logo uses custom typography with a geometric, pixelated style that aligns with the aesthetics of its flagship game, Minecraft. Fonts like Und4 Regular or VLNL Decks Bold resemble this design but with unique modifications.

The red-and-white color scheme signifies energy, innovation, and determination. This bold combination highlights Mojang’s role as a pioneer in the gaming industry while maintaining a minimalist, clean design.

Mojang’s Identity Today

Mojang’s current branding reflects its legacy and forward-looking ethos. The simple yet striking design pays homage to the company’s roots in Minecraft while showcasing its commitment to creativity, innovation, and global impact.