Houzz is a leading platform in architecture, interior, and landscape design, connecting homeowners with experts through an innovative and visually engaging community. Established in 2009 by Adi Tatarko and Alon Cohen, this platform emerged from their vision to simplify home design for consumers frustrated by juggling roles as builders, designers, and architects. Initially launched in the United States, Houzz has expanded globally, serving an audience of over 25 million across multiple languages.

The Houzz Experience

Houzz stands out as more than just a repository of interior design photos. It offers a comprehensive ecosystem that includes:

• Inspiration: A vast portfolio featuring millions of design photos.
• Expert Connections: A database of professionals specializing in architecture, renovation, and design.
• Community Interaction: Forums and shared experiences that foster collaboration.
• E-commerce: An integrated store for home improvement needs.

A Global Leader in Design

Since its inception, Houzz has positioned itself as a leader in the home design, renovation, and construction sectors. Its unique approach blends visual inspiration with practical resources, making it a go-to destination for both homeowners and professionals.

Evolution of the Houzz Logo

Houzz’s logo has evolved to reflect its dynamic brand identity while maintaining its recognizable aesthetic.

2009–2018

The original logo combined geometric shapes—triangles in black, white, and green, along with two rhombuses—paired with a sleek wordmark in lowercase black letters.

2018–Present

The 2018 redesign introduced a more minimalist approach. The lime-green emblem, a stylized house silhouette, is now paired with a clean, sans-serif wordmark in black. This design emphasizes simplicity, spaciousness, and a modern aesthetic while retaining the brand’s core lime-green, black, and white color scheme.

Branding and Design Guidelines

Houzz adheres to specific guidelines for its branding elements:

• Symbol and Wordmark: These must always be horizontally aligned. While the emblem can stand alone, the wordmark cannot be used independently.
• 3D Variations: The brand allows 3D adaptations of its logo, created through color gradients or additional elements.
• Typography: The logo uses a minimalistic sans-serif font with generous spacing for a modern and airy feel.
• Color Palette: The primary colors are lime green (Pantone 368C or Pantone 382U) and black, with white as the background. Two shades of grey (Pantone Cool Gray 1C and Pantone Cool Gray 9C) are also approved for supplementary use.

Houzz’s distinctive branding and innovative platform continue to set it apart as a global leader in design and renovation, inspiring millions to create their dream spaces.