xHamster, established in 2007, has become one of the most visited platforms in its niche, with over 10 million users worldwide. Known for its extensive library and user-focused approach, the platform emphasizes accessibility, innovation, and diversity in content. Over its history, xHamster has demonstrated an ability to adapt and innovate within the digital landscape, enhancing user engagement and privacy while setting industry benchmarks.

Logo and Mascot

The xHamster logo features a stylized hamster’s face, symbolizing friendliness and approachability. The mascot was chosen from a shortlist of animals (including a mole, a fox, and a frog) for its unique blend of charm, humor, and relatability. Hamsters, known for their energy and collectiveness, resonated with the brand's playful yet dynamic identity.

The logo has evolved over time:

• 2007–2016: The original design paired a multi-shade hamster face with a wordmark featuring a red “X” and black lowercase letters. This version emphasized a more detailed, colorful, and friendly aesthetic.
• 2016–Present: The redesign simplified the palette to black, white, and red for a more modern and striking appearance. The hamster's expression became more animated, exuding mischief and energy. The wordmark was updated to all caps with angular typography, improving legibility and aligning with contemporary design trends. The red "X" was retained to maintain continuity and brand recognition.

Font and Typography

The earlier logo used a rounded, plump font that felt more playful and inviting. The current font features sharper, angular lines, reflecting a shift towards a more polished and neutral aesthetic. This change enhances readability and aligns the logo with modern visual standards.

Colors

The current xHamster logo uses a minimalist black-and-white palette with a striking red “X.” This change improves contrast and professionalism while keeping a visual connection to the original design. The red accent serves as a focal point, reinforcing the brand's identity and ensuring the logo remains memorable.