If you’re looking to pursue a degree in Marketing in Nigeria and wondering about the cut-off marks required for admission, you’ve come to the right place. Below is a list of Nigerian universities with the lowest cut-off marks for their marketing programs.

Universities Offering Marketing with Low Cut-Off Marks in Nigeria

1. University of Nigeria Nsukka (UNN)
   Cut-Off Mark: 180 The University of Nigeria, Nsukka (UNN), is one of the most prominent institutions in the country. Founded on October 7, 1960, after its establishment by Nnamdi Azikiwe in 1955, UNN operates multiple campuses. Although the general JAMB cut-off mark is set at 140, a higher score of 180 or above is recommended for programs with moderate competition, including Marketing.
2. Federal University of Technology Akure (FUTA)
   Cut-Off Mark: 180 FUTA, established in 1981, has been offering marketing courses for many years. While no specific departmental cut-off mark is fixed, admission largely depends on the performance of applicants. A score of 180 or higher is generally advised.
3. University of Ilorin (UNILORIN)
   Cut-Off Mark: 170 Founded in 1975, the University of Ilorin is located in Kwara State. UNILORIN’s cut-off mark for marketing programs is 170, but the university’s admission process involves more than just JAMB scores. The calculation includes:
   • 50% from JAMB score
   • 30% from screening test
   • 20% from O’level results
4. University of Lagos (UNILAG)
   Cut-Off Mark: 180 The University of Lagos (UNILAG) is renowned for its land and surveying programs and maintains a relatively low cut-off mark for marketing. With a cut-off mark of 180, UNILAG provides quality education while emphasizing overall student development.
5. Bingham University
   Cut-Off Mark: 180 Located in Karu, close to Nigeria’s capital, Bingham University was established in 2005 by the Evangelical Church Winning All (ECWA). The university offers a marketing program with a cut-off mark of 180. Bingham University is dedicated to offering a high standard of education grounded in Christian values.

Frequently Asked Questions (FAQs)

1. What does marketing mean?
   Marketing refers to the actions a business takes to promote and sell products or services to customers. This includes strategies for advertising, selling, and delivering goods to potential buyers.
2. What are the key concepts in marketing?
   The key concepts in marketing revolve around understanding the customer’s needs and providing solutions. These include product, price, promotion, and place (the 4 Ps of marketing).
3. What distinguishes marketing from sales?
   Marketing focuses on creating demand and awareness for a product, while sales is the process of converting that demand into actual purchases. Marketing works to attract customers, and sales focus on fulfilling that demand.
4. What are the fundamental principles of marketing?
   The four main principles of marketing are:
   • Promotion: Creating awareness about the product.
   • Place: Making the product available to customers.
   • Pricing: Setting a price that reflects the value of the product.
   • Product: Developing a product that meets the needs of the target market.

These Nigerian universities offer marketing programs with some of the lowest cut-off marks, making them great options for prospective students aiming for a career in marketing. Meeting the required cut-off marks gives you a step closer to pursuing your dream degree.

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