XO is a record label created by Canadian musician The Weeknd in 2011. Initially established to release his mixtapes, it has since evolved into a prominent label working with various artists in the hip-hop and R&B genres.

Meaning and History

The name XO is closely tied to The Weeknd's persona, with the label being formed to release his early mixtapes. These mixtapes, which served as his introduction to the music world in late 2010, helped establish his unique sound. The Weeknd, initially operating under the pseudonym, created the label to support the release of his music, and it quickly grew to represent more than just his work, signing additional artists in the years that followed.

What is XO?

XO is The Weeknd's record label, which today manages not only his music but also artists like Belly, Nav, and Black Atlass, who are known for their contributions to the R&B and hip-hop scenes.

XO Logo (2011 – Today)

The logo, created in 2011, remains the same to this day, symbolizing the simplicity and boldness of the brand. It features the letters "XO" in bold black crayon-like lines over a plain white background. The "X" is slightly slanted to the left, and the "O" is positioned slightly lower with an inclination to the right. Between the letters is a bold heart symbol, which is the only graphic element in the logo, positioned above the lettering.

The official color scheme for the logo is black on white, but variations are often seen, such as white on black or with the heart symbol in red. This logo has become iconic and is associated with the edgy and emotional tone of The Weeknd’s music.