VIVA was a German music TV channel launched in 1993 as a European competitor to MTV. The channel gained popularity before being acquired by MTV in 2005 and ultimately shut down in 2018. Throughout its history, the channel's logo underwent several transformations, each reflecting the evolving brand identity and its target audience.

Logo Evolution:

1993–2002: The original logo featured four blue triangles with white or yellow interiors, arranged in a pattern that created a dynamic, rotating effect. The triangles varied in size, with the final one being noticeably narrower.

2002–2004: The logo was updated with rounded triangles, forming the shape of the letter "V" in its design. The color palette ranged from black and white to blue and yellow, evoking a sense of playfulness and approachability.

2004–2011: In this iteration, the logo became predominantly black and white, with a standout yellow triangle that had a white core. This version marked a shift towards a more serious and modern appearance.

2011–2018: After MTV acquired VIVA, the logo was redesigned again, this time with sharper angles and straight lines, moving towards a minimalist monochrome look. This modern, bold design emphasized the channel’s cool, youthful identity.

The VIVA logo was a memorable, distinctive element that evolved alongside the brand’s mission to appeal to young, music-savvy audiences.