Since its inception in 1904, the “Block A” has been the cornerstone of the University of Arizona’s visual identity. This enduring symbol represents the institution’s commitment to its traditions and its lasting legacy.

Meaning and Evolution of the Logo

1904: The Beginning of a Tradition

The story of the Block A began in 1904, when it was officially adopted as the University’s emblem. Its significance was formalized in the UA Student Body Constitution, marking it as a defining symbol of school pride and identity.

1970–1988: Renewed Focus on the Block A

In 1970, the university president, John P. Schaefer, issued a directive reinforcing the importance of the Block A. He specified that the logo should be “a single letter, free-standing Block A,” reaffirming its role as the official emblem of the university.

The University of Arizona’s first comprehensive set of symbols and seals was introduced in 1982, further solidifying its visual branding.

1989: The Modern Logo Emerges

The current logo was introduced in 1989, featuring a design with two interlocking “A”s—one nested within the other. This dual structure reflects the University’s commitment to excellence in academics and athletics, encapsulating the breadth of its achievements and aspirations.

Typography

The typeface used in the University of Arizona’s branding is an elegant serif style, characterized by sleek, clean lines. While the uniqueness of the font may not be immediately apparent at smaller sizes, its sophistication becomes clear when scaled up, offering clarity and timeless appeal.

Colors

The University of Arizona’s iconic colors, cardinal red and navy blue, have been central to its identity since 1904. These hues were officially registered in the UA Student Body Constitution, alongside the Block A logo, as a testament to their importance in representing school spirit.

• Primary Palette: Cardinal red and navy blue remain the foundational colors.
• Supporting Color: White plays a complementary role, enhancing the visual impact of the logo.
• Extended Palette: For contexts requiring greater flexibility, an expanded palette developed by Leatrice Eiseman and Associates includes 10 additional shades, ranging from dark brown (Pantone 4625U) to aqua (Pantone 3295U) and purple (Pantone 259U).

The Block A: A Symbol of Pride and Excellence

The Block A isn’t just a logo—it’s a proud symbol of the University of Arizona’s enduring legacy. Its evolution over more than a century reflects the institution’s unwavering commitment to tradition, academic distinction, and athletic achievement, making it instantly recognizable to Wildcats everywhere.