Under Armour is a globally recognized brand with a sleek logo that has achieved instant recognition since its inception. The logo features a monogram of overlapping letters "U" and "A," symbolizing the brand’s name. Despite its current minimalistic and modern design, the logo underwent several refinements before arriving at its iconic form.

1996 — 1997
The original logo introduced in 1996 featured the overlapping "U" and "A" emblem in monochrome, accompanied by the wordmark "Under Armour" above and below the symbol. A tagline, “Athletic Apple,” was included, and the typography was a classic serif font, adding a touch of sophistication.

1997 — 1998
In this iteration, the emblem and wordmark were enclosed in a horizontally stretched oval frame. The tagline moved beneath the symbol, and the typography switched to a bold, rounded square sans-serif style, modernizing the overall appearance.

1998 — 1999
The logo transitioned to a single gray tone and featured a thick oval frame around the emblem. The tagline was removed, and the wordmark adopted a more contemporary, bold design, enhancing its visual appeal.

1999 — 2005
The gray palette gave way to a black-and-white color scheme, emphasizing simplicity and contrast. The updated logo included the "Under Armour" wordmark in a futuristic custom font, with "Performance Apparel" added as a secondary tagline beneath a horizontal divider line.

2005 — Today
In 2005, the logo was streamlined to its current form by removing the tagline and divider line. What remained was the bold emblem and wordmark in a timeless black-and-white palette, embodying modernity and versatility.

Font

The font used in the Under Armour logo is a custom-designed sans-serif typeface, notable for its sleek and futuristic appearance. Unique features include small cutouts in letters like “D,” “E,” “A,” and “R,” which enhance its distinctiveness while maintaining legibility.

Color

The black-and-white color scheme of the logo reinforces its classic and modern aesthetics. The stark contrast highlights the emblem’s lines and shapes, ensuring visibility across diverse applications and materials, from apparel to accessories.