The Sun, a prominent British daily tabloid newspaper, was founded in 1964 with the intention of being a broadsheet. However, after its acquisition by Rupert Murdoch’s News International in 1969, it transitioned into a tabloid format and quickly became a staple of the British media landscape.

Logo Evolution

As one of the most recognized and controversial media brands globally, The Sun’s logo has undergone significant changes over the years, reflecting its dynamic brand identity. The logo is known for its bold and eye-catching design, featuring a red and white color scheme and a striking, attention-grabbing Franklin Gothic Heavy Italicized font. This distinct design embodies the bold, provocative nature of the newspaper itself, ensuring it stands out amid the clutter of headlines and photographs on its front page.

1964 – 1966: The Early Years

The Sun’s initial logo, used from its inception in 1964, was a simple wordmark featuring tall, narrow letters in a basic sans-serif font. The lettering was grey, and the overall design was minimalist, reflecting the early identity of the newspaper.

1966 – 1969: A Shift in Design

In 1966, The Sun made subtle changes to its logo, shortening and widening the wordmark. While the overall structure remained similar, this redesign marked a shift towards a more compact and modern look.

1969 – 1992: A Bold New Direction

The biggest change in The Sun's logo came in 1969, coinciding with the newspaper’s transition into a tabloid format. The logo embraced both uppercase and lowercase lettering, with the letters tilted to the right for a more dynamic feel. Additionally, the word "the" was added in all capital letters but in a smaller size, offering a unique visual balance. This design was typically set against an orange background, making the logo both bold and distinctive.

1992 – Present: The Iconic Red and White Design

In 1992, The Sun introduced several notable changes to its logo. The most striking of these was the switch from an orange background to a bright red one, making the logo even more eye-catching. The letterforms were also widened, giving the wordmark a stronger, more confident appearance. These changes further solidified The Sun's position as a major player in British tabloid journalism, with a design that remains instantly recognizable today.

Throughout its history, The Sun’s logo has successfully mirrored the paper’s evolving identity — one that is bold, direct, and unapologetically provocative, ensuring that it continues to capture attention and maintain its place as the most widely circulated newspaper in the UK.