Founded in 1912, Swansea City is a professional football club based in Wales, competing in the second-tier league of the English football system. Known for its rich history and consistent mid-table championship standings, the club calls Swansea.com Stadium home and is managed by Russell Martin.

A Journey Through Swansea City’s Logo Evolution

The club's emblem has transitioned from a city-inspired coat of arms to the sleek swan-centric designs seen today. Each iteration reflects pivotal moments in the club's history while maintaining a connection to its roots.

Early Years: City Crest (1912 – 1970)

1912 – 1922
Initially named Swansea Town, the club adopted the coat of arms of Swansea, Wales. This emblem included a castle with two towers symbolizing the town's medieval origins, a rampant lion, and a dragon.

1922 – 1970
The crest was slightly redrawn with refined proportions and colors but retained the same heraldic elements.

Introducing the Swan: Modern Era (1970 – Present)

1970 – 1973
The club embraced a swan motif, first as a simplistic grey bird with a yellow beak, later evolving into a bold black silhouette.

1973 – 1977
A temporary shift to a red dragon badge occurred before the swan returned, now framed within a black circle.

1979 – 1998
This period saw multiple refinements of the circular badge featuring the swan. By 1979, the swan became more minimalistic, surrounded by a black-and-white frame with the club’s name prominently displayed. In 1985, the swan gained a crown, symbolizing aspiration and prestige.

1998 – 2022
A groundbreaking 3D swan design debuted in 1998, showcasing a sleek and modern aesthetic with fragmented lines and gradient shading. This badge, paired with an arched "Swansea City AFC" inscription, remains the most recognizable.

Special Editions and Centenary Celebrations

2012 – 2013
For its 100th anniversary, Swansea City introduced a gold and white crest, featuring elegant ribbons and a celebratory "Centenary" inscription.

2021 – 2022
An homage to older designs, this secondary logo featured the swan alongside a castle and black background, blending historical and modern elements.

2022 – Present
The club reintroduced a blue sky background, signifying optimism while retaining the 1998 swan design. This subtle change added vibrancy and a fresh perspective to the badge.

Colors and Symbolism

The Swansea City logo predominantly uses black and white, symbolizing tradition and consistency. While the club’s uniforms occasionally feature colors like red, yellow, or blue, the emblem remains achromatic, reinforcing its identity as a classic and enduring symbol.

Swansea City’s logos over the years reflect a blend of heritage, modernity, and pride, making it one of the most memorable designs in football history.