Subway's logo has undergone several transformations since its inception, but one feature has remained consistent throughout: the distinctive arrows at the ends of the letters "S" and "Y." These subtle details have helped define the brand’s identity and are an essential part of its visual appeal.

The Evolution of the Subway Logo

The current Subway logo, as we recognize it today, was established in 1968, though the brand’s first logo dates back to 1965 when it operated under the name "Pete’s Super Submarines." Over the years, the logo has undergone slight updates, while retaining key elements that make it instantly recognizable.

Early Years: 1965 - 1968

In 1965, Subway was founded in the United States, and the original logo featured bright and bold lettering in light blue and red on a white background. The left side of the logo displayed “Pete’s” in a bold, sans-serif font, while the right side used a red handwritten style for "Super Submarines." This logo helped establish the brand’s vibrant and friendly image early on.

The Shift to Subway: 1968 - 1972

When the brand officially changed its name to "Subway" in 1972, it introduced a new logo. This design featured a smooth, modern sans-serif font, with the "S" and "Y" extending into arrows at their ends. This marked the beginning of the distinct identity that would remain a hallmark of the brand's logo for decades to come.

Refining the Logo: 1973 - 2002

Throughout the late 1960s and 1970s, Subway made subtle refinements to its logo. By 1973, the lettering was thickened, and the color palette shifted to primarily yellow and white. This new design was placed on a rounded, solid black banner. Later, the brand also experimented with different color schemes, including green backgrounds with yellow lettering, reinforcing the association with fresh ingredients.

The Bold Shift: 2002 - 2016

In 2002, Subway undertook a more significant redesign. The wordmark became bolder and italicized, with the letters now tightly connected. The color scheme remained yellow and white, but the outline of the letters was now green, providing a more confident and modern appearance. This version of the logo was a reflection of Subway's growing global presence and its commitment to a strong, unified brand.

From 2015 to 2016, the logo continued to evolve. The typeface became thinner, and there was more spacing between the letters, creating a friendlier and more approachable aesthetic. The green tones were also lightened, evoking a sense of freshness and joy.

Modernized Look: 2016 - Present

In 2016, Subway unveiled a modernized version of the logo that combined all previous elements, refining the brand's image further. The bold, rounded sans-serif font was split between yellow and green, with the arrows at the ends of "S" and "Y" becoming sharper and more prominent. This change added a sense of strength and forward movement, aligning with the company's modern and progressive identity.

Subway's Font and Colors

Over the years, the Subway font has seen multiple modifications, with subtle changes in letter proportions and details. While the "S" and "Y" are the most recognizable letters, the "W" also went through variations, notably with curvier lines in earlier designs. The font’s consistent evolution keeps the brand feeling fresh while maintaining a sense of familiarity.

The current Subway logo uses a combination of yellow and green. These colors are bright and vibrant but not overwhelming, effectively representing the brand’s focus on freshness, health, and quality.

The Subway logo’s timeless features, such as the distinctive arrows and its bold use of color, have helped solidify its status as one of the most recognized fast-food chains in the world.