Springfield Cardinals Logo: Meaning and Design Evolution

The Springfield Cardinals are a relatively new team in the Texas League, established in 2005 as the Double-A affiliate of the St. Louis Cardinals. As part of their branding, they draw strong visual ties to their parent club, especially in their logo design.

Logo Design (2005 – Present)

The primary logo of the Springfield Cardinals features two red cardinal birds positioned on either end of a baseball bat, which symbolizes the team’s baseball heritage. Below the birds, the word "Springfield" is written in red script. This design closely mirrors the St. Louis Cardinals’ logo, with both featuring cardinals as central elements, although the St. Louis logo uses a single bird and a different type of lettering.

Secondary Emblem

In addition to the primary logo, the team also has a secondary emblem that incorporates the Texas state outline, with the bird’s head placed within it. The background of this logo creatively combines stylized elements that represent some of the most popular local sights, highlighting the team’s connection to Springfield and its local culture.

Colors

The primary logo’s color palette consists of red, midnight navy blue, yellow, and white. The secondary emblem features a more complex color scheme, which includes light blue and two shades of green, adding more dimension and local flavor to the design.

This visual identity not only establishes the Springfield Cardinals as a proud affiliate of the St. Louis Cardinals but also connects them to their community and fans in Springfield, Texas.