Snickers, one of the most beloved chocolate bars worldwide, has evolved its logo over the years to reflect changes in design trends and the brand’s growing popularity. Here’s a look at the key changes that have defined Snickers’ visual identity since its inception.

Logo Evolution

1930–1939: The First Snickers Logo
The original Snickers logo was a simple design with a white rectangle and an orange core. The brand name “Snickers” was written in blue linear letters, with the tagline “quality that you can taste” on the top and bottom. The center featured an illustration of the candy bar wrapped in its packaging, establishing a straightforward, product-centric design.

1939–1968: A Stronger, More Distinct Wordmark
In 1939, the Snickers logo underwent a major change. The wordmark was now in all capital letters, bold and sharp. A star symbol was placed to the left of the wordmark. The black text was outlined in brown to resemble chocolate, and the star shared the same color scheme, making the overall design more recognizable and aligned with the chocolate’s branding.

1968–1975: Refining the Design
By 1968, the Snickers logo began to take on a more modern look. The font became refined and sleek, with the color palette shifting to blue. The logo was set on a white background, making the design bright, clean, and impactful, further cementing the brand’s recognition.

1975–1990: Simplicity and Strength
In the 1975 redesign, the brand name “Snickers” appeared in a solid, bold form without any additional descriptors like “chocolate & peanuts.” The central white figure was aligned horizontally, simplifying the design while maintaining its strong presence.

1990–2000: A Bolder, More Dynamic Look
The 1990 redesign added a thin rectangular frame around the logo with rounded corners. The letters became slightly italicized, and the lines were thicker, giving the logo a stronger and more dynamic appearance.

2000–2005: Increased Impact with Enlarged Letters
By 2000, the logo underwent another tweak, this time focusing on the letterforms. The first and last letters, “S,” were enlarged, while the other letters were kept compact and uniform. The red frame was thickened, creating a more robust design.

2005–Present: Modern Refinement
The most recent redesign in 2005 made the logo frame thinner and brought the letters back to a uniform height. The typeface was modernized and refined, with thin white shadowing added to the letters for more depth and dynamism. This update maintained the bold, capitalized letters but introduced a cleaner and more refined look.

Font and Color

The Snickers typeface is similar to Lunch Time Normal, a strong, elegant font that complements the brand’s bold identity. The use of red and blue in the logo creates a sense of warmth and energy, making the design stand out on packaging and in advertisements.

Overall, the evolution of the Snickers logo reflects the brand’s transition from a simple, product-centric design to a modern, dynamic logo that resonates with consumers worldwide.