Scion is a brand of budget cars created by Toyota in 2003, focusing on offering affordable vehicles to a younger audience, with an emphasis on personalization.

The Scion brand, although short-lived, presented an interesting and promising concept. It centered on modern design and stylish vehicles, and its visual identity reflected this approach with a futuristic and energetic logo.

The Scion logo consists of a dynamic emblem with a wordmark. The wordmark features a unique custom sans-serif typeface with sleek, bold lines, rounded angles, and the sharpness of the letter “S.” This design conveys movement and forward-thinking, with the first letter emphasizing the brand’s modern and dynamic nature.

The emblem itself, designed by the California-based Fresh Machine bureau, showcases a stylized letter “S” enclosed in an oval frame. It includes a horizontal thick line and the wordmark. Executed in metallic-gray, the emblem appears three-dimensional and resembles a sharp blade or even a spaceship, symbolizing the brand’s strength, confidence, and creative, progressive spirit.

Overall, Scion’s logo presented a strong visual identity, blending elegance with a contemporary color palette. Its sharp shapes and futuristic symbolism appealed to a young, forward-thinking demographic, representing a brand that was both innovative and energetic.