Scentsy is a leading American multi-level marketing (MLM) company established in 2003 by Kara Egan and Colette Gunnel. Specializing in high-quality fragrance products, Scentsy has carved a niche in the home fragrance industry, offering wax candles, diffusers, essential oils, and other aromatic accessories. Known for its unique product offerings and innovative MLM structure, Scentsy has rapidly expanded its presence across the United States and Europe.

Meaning and History

A Brand Built Around Fragrance
Scentsy is synonymous with delightful scents and innovative home fragrance solutions. It has gained recognition for its unique wax warmers and wax bricks, empowering customers to craft personalized aromatic experiences. Scentsy also offers personal perfumes for men and women, emphasizing its versatility in the fragrance market.

Founded in 2003, Scentsy’s growth has been remarkable. By 2012, it had over 150,000 consultants worldwide, a testament to its popularity and effective business model. Today, the brand continues to innovate, delivering happiness through scents.

Visual Identity: Timeless Elegance

Scentsy’s visual identity reflects sophistication and femininity, aligning with its core values of comfort and elegance. The logo’s calming purple and white color palette and minimalist design encapsulate the brand’s essence.

2003 – Today: The Scentsy Logo

Scentsy’s primary logo is clean and versatile, adapting to different uses while maintaining its distinct style.

1. Primary Logo:
   • Features an uppercase sans-serif wordmark in a rich purple shade on a white background.
   • Above the wordmark are three five-pointed stars arranged in an arch, with the central star larger and positioned slightly higher than the outer stars.
2. Product Label Logo:
   • Inverts the color scheme with white lettering and stars on a purple circular background.
   • The design includes a double white outline encircling the badge. A rectangular purple banner with the white uppercase wordmark crosses the center.
   • Additional white text adorns the perimeter of the circular badge, adding an elegant touch.

Typography

The Scentsy logotype is rendered in a lightweight and modern sans-serif typeface, resembling fonts like Almaz Regular and Afiga Light. This sleek and airy style enhances the brand’s refined image.

Color and Design Symbolism

• Purple: The primary color represents luxury, creativity, and relaxation, aligning with Scentsy’s mission to bring comfort and joy through scents.
• White: Offers a clean, pure contrast, underscoring the brand’s elegance and simplicity.
• Stars: Symbolize aspiration, excellence, and the brand's vision to shine brightly in the fragrance market.

Legacy of Scentsy

From its beginnings as a small MLM company to becoming a global leader in fragrance innovation, Scentsy has built a brand that resonates with customers and consultants alike. Its elegant logo and dedication to creating high-quality, memorable products make Scentsy a trusted name in homes around the world. Whether it’s through personal fragrances or home products, Scentsy continues to transform everyday moments into scented celebrations.