San Diego State University (SDSU), founded in 1897, is a prominent institution of higher education in California. It is the third-largest member of the California State University system and offers a wide range of academic programs across eight colleges. SDSU is known for its robust research activities, athletics, and vibrant student and alumni communities. The university's athletic teams are known as the "San Diego Aztecs," competing in various NCAA events.

San Diego State University Logo History

1897 – Today

The SDSU logo has undergone various transformations over the years, reflecting the university’s growth and evolving identity. The current emblem is the presidential seal, which is circular and divided into two parts: the outer ring and the central image. The central image features Hepner Hall, the university’s iconic landmark, with several lines extending outward, symbolizing the university’s reach and influence. The outer ring contains the brand name, with "San Diego State" at the top and "University" at the bottom, with the founding date of 1897 on either side.

1897 – 2022

The original logo designed for SDSU featured a depiction of Hepner Hall from a different angle, showing the building’s large gates. Below the image, the university’s name was written in a two-line inscription. This early logo emphasized the academic heritage of the institution and its historical buildings, connecting the university’s identity to its physical campus and legacy.

2022 – Today

In 2022, SDSU introduced a new logo that shifted focus from Hepner Hall to a more modern, streamlined design. The logo now prominently features the acronym "SDSU" in bold, modern typography, with the university's full name placed to the left. A thin vertical line separates the two elements, giving the logo a more contemporary feel while retaining its academic heritage.

Font and Color

The logo employs a serif typeface with close-set letters, with the wordmark in a combination of capital and lowercase letters. The "SDSU" acronym is set in a semibold typeface with sharp, small serifs, which gives it a clean, professional appearance. The color palette for the emblem can vary, with black, yellow, or red used depending on the context. Typically, the logo features black for the lower nameplate, red for the upper acronym, and a gray line separating the elements.

The overall design reflects SDSU’s blend of tradition and modernity, capturing its academic excellence and its continued growth as a leading educational institution in California.