Richmond Flying Squirrels Logo Evolution

The Richmond Flying Squirrels, a minor league baseball team, has maintained a consistent and unique brand identity since its renaming in 2010. Based in Richmond, Virginia, the team represents a blend of modern design elements and a playful nod to the classic charm of minor league branding.

Meaning and History of Richmond Flying Squirrels

The team originally began play in 1972 under the name West Haven Yankees. Over the years, the franchise moved between various locations until it finally settled in Richmond in 2009. The team adopted its current name and logo shortly thereafter, ushering in a new era for the organization.

Logo Evolution

Since its rebranding in 2010, the Flying Squirrels have stayed true to their superhero-inspired mascot, which set them apart from the typical cartoonish creatures often seen in minor league logos.

2010 – Today: The Heroic Flying Squirrel

The 2010 logo took fans by surprise with its striking design. Rather than opting for a traditional, cartoon-like squirrel, the new emblem features a superhero squirrel in an action-packed pose. The squirrel is depicted wearing a costume with a prominent acorn on its chest, where the letter “R” is emblazoned. This modern and heroic depiction of the squirrel earned the logo a reputation for creativity and originality, winning the title of Best Logo of the Year from Ballpark Digest.

The design was crafted by the San Diego-based sports branding firm Brandiose, known for its innovative and bold approaches to team identity.

Alternative Emblem

In addition to the full mascot logo, the “R” acorn can also be used as a standalone emblem, offering a sleek and minimalist version of the brand identity. The team also employs a double-line wordmark in black and red, with dynamic traces that create an energetic and modern feel.

Color Palette

The color scheme of the Richmond Flying Squirrels logo revolves around three primary colors: black, red, and grey, with white as a background color. The white is also used to accentuate the eyes, teeth, and the “R” on the acorn, providing a striking contrast that makes the mascot and its emblem stand out.

Logo Characteristics

The Flying Squirrels' logo embodies a balance of fun, boldness, and modernity. The superhero-like squirrel represents the team’s spirited and fearless attitude, while the overall design emphasizes strength and movement, making it a distinctive and memorable part of minor league branding.