Pull & Bear is a Spanish fashion brand that focuses on providing affordable clothing, primarily targeting the low to medium price segment. Founded in 1986 under the name “New Wear,” the brand eventually evolved into Pull & Bear in 1991. Today, it operates as part of the Inditex group, which also owns other major brands like Zara and Stradivarius.

The Evolution of the Pull & Bear Logo

The brand’s first logo, created in 1991 when it adopted the name Pull & Bear, was a wordmark rendered in all-caps with a geometric, slightly futuristic typeface. The letters had clean, confident lines, and the ampersand in the logo featured an open top, creating a distinct visual element. The original logo also included the tagline “Clothing Company,” written in a narrower, matching font.

In the early 2000s, the brand redesigned the logo to give it a more modern and geometric look. The letters were adjusted to a square-like shape with sharper edges and straighter cuts, making the font appear more progressive. The wordmark transitioned to title case, capitalizing the “P” and “B” and replacing the ampersand with the word “and.”

By 2010, Pull & Bear’s logo was redesigned once again, this time taking a more elegant and sophisticated direction. The new logo still consisted of a wordmark, but the typeface was updated to something resembling Avant Garde Gothic Demi Bold. This geometric font lent the logo a more refined, luxurious appearance. The iconic ampersand retained its open top but was softened with smoother lines, contributing to a more graceful and polished feel.

In 2023, the logo underwent a minimal update that subtly altered its appearance. Although the changes were small enough that many might not notice, the adjustments included a slight narrowing of the letters (with the exception of the “L”s, which were widened for balance). The ampersand was also refined, and the leg of the “R” was curved differently, giving the logo a more welcoming, modern look.

Through these changes, Pull & Bear’s logo has evolved to reflect the brand’s growth and changing market presence while maintaining its focus on simplicity and timeless design. The logo's updates have kept it fresh and aligned with the brand's continued success as part of the Inditex portfolio.