Pringles is a brand known for its distinctive mascot, Mr. Pringle, and unique cylindrical packaging. Over the years, the logo has undergone several transformations while retaining its iconic character and global recognition.

A Unique Design Legacy

Pringles’ journey began in 1967, founded as "Pringle’s" in the United States. Its signature cylindrical packaging, designed by Frederick Baur in 1970, was revolutionary. Baur’s pride in his invention was so profound that he requested to have his ashes buried in a Pringles can. Alongside the packaging, the iconic hyperbolic paraboloid shape of the chips was introduced, ensuring uniformity and a perfect fit inside the container.

Logo Evolution Through the Years

1967 – 1980
The original logo featured a rounded caricature of a man with striped hair and rosy cheeks, complemented by bold yellow "Pringle’s" lettering on a black bowtie. This design emphasized intricate details, including sharp serifs in the typography.

1980 – 1986
The logo underwent minimal changes, adding a red square background to enhance visual contrast.

1986 – 1996
Marking a significant rebranding, the name transitioned to "Pringles." The mascot’s design adopted a modern circular shape, and the typography shifted to a clean, geometric sans-serif style.

1996 – 2002
In 1997, the logo gained a diagonal alignment, a simplified color palette with muted browns, and a sleeker wordmark. This update offered a more contemporary and confident visual appeal.

2002 – 2009
A vibrant makeover introduced gradient colors, with a smaller red bowtie and a modernized mascot set against a dynamic red and yellow background. This version emphasized a bold and playful aesthetic.

2009 – 2020
The logo retained core elements from its predecessor, with refinements in typography and hair color. Auburn tones replaced bright hues, giving the design a nuanced and polished look.

2020 – 2021 (United States)
The U.S. update featured a minimalist approach with a white background and a modern sans-serif cursive typeface in yellow with a black outline.

2021 – Present (International)
The international version closely mirrors the U.S. design but features the brand name in white on a red bowtie. This design retains Pringles’ playful and approachable essence.

Colors and Typography

The Pringles logo employs a six-color palette, including Dirty Brown (#B76E23), Lust Red (#E51B23), and Middle Yellow (#FFEA00). These vibrant hues, paired with clean typography, enhance the logo's visibility and appeal.

Pringles’ enduring success is rooted not just in its logo but also in its consistent innovation and commitment to its iconic identity.