The Pringles logo has a rich history, evolving over time while maintaining its iconic mascot, Mr. Pringle, and the product name. The Pringles brand is also famous for its unique packaging — the cylindrical tube — invented by Frederick Baur in 1970. Baur was so proud of his invention that he requested his ashes to be buried in one of these jars. Along with the packaging, the chips were designed in a hyperbolic paraboloid shape to ensure they were uniform and fit neatly into the tube.

What is Pringles?

Pringles is a popular food brand, known for its potato chips packaged in cylindrical containers. The brand was created in 1967 and is now owned by Kellogg’s. Pringles chips are sold worldwide and are recognized for their distinct packaging and unique shape.

1967 – 1980: The First Pringles Logo

The original Pringles logo featured a horizontally stretched portrait of a man, depicted with bold black lines, red and black striped hair, and circular red cheeks with a white stripes pattern. The "Pringle’s" name was placed below the portrait in yellow letters, set against a solid black bowtie. The typeface was sharp and elongated with smooth angles.

1980 – 1986: Update with Red Square Background

This version of the logo kept the same design but added a red square background, giving it a bolder, more modern look.

1986 – 1996: Simplification and a New Font

In 1986, the brand dropped the apostrophe and changed the name to "Pringles." The logo was updated with a rounder, more playful portrait of Mr. Pringle, and the font switched to a geometric sans-serif with square shapes, giving it a more contemporary appearance.

1996 – 2002: The Diagonal Portrait and Subdued Colors

In 1996, the portrait of Mr. Pringle was tilted diagonally, and the color palette shifted to a calmer brown tone, removing the rounded mouth and cheeks. The logo became fresher, more confident, and stylish, appealing to a more mature audience.

2002 – 2009: A More Ornate Design

In 2002, the Pringles logo introduced a more elaborate design. The mascot’s portrait was placed on a red and yellow background, with the bowtie becoming smaller and using a gradient red color. The wordmark was moved below the image, and the overall design became more decorative.

2009 – Today: Simplified and Modernized

The 2009 update simplified the logo further while keeping the face, bowtie, and wordmark. The color of Mr. Pringle’s hair changed to auburn, and the background became plain white. In 2020, the logo went through a minimalistic redesign, focusing on clean lines and a sleek, modern look.

2021 – Today: International Logo Design

The 2021 version of the Pringles logo, used outside the U.S., is very similar to the domestic version. The only notable difference is the white text on a red bowtie shape below Mr. Pringle’s face, giving it a more international appeal.

Pringles Logo Font and Color Palette

The Pringles logo is made up of a vibrant color palette, including Dirty Brown (#B76E23), Chocolate (#744304), Black (#000000), White (#FFFFFF), Lust (#E51B23), and Middle Yellow (#FFEA00). These colors help create a bold and professional image while maintaining the brand’s playful character.

The Meaning Behind the Pringles Logo

The Pringles logo symbolizes fun and enjoyment. The playful image of Mr. Pringle, with his signature mustache, evokes positive emotions, while the color palette — especially the red and yellow — adds to the brand’s professional and progressive image. The design has evolved over time, becoming more minimalistic and distinctive to reflect modern design trends.

Why Did Pringles Change Its Logo?

Pringles changed its logo to align with contemporary design trends. The most recent redesign in 2020 simplified the logo, making it more minimalistic and clean, with a focus on black elements and a plain white background. The changes helped the logo look more modern, stylish, and professional while retaining its iconic appeal.

Who is Mr. Pringle?

Mr. Pringle, also known as Julius Pringle, is the mascot of the Pringles brand. His face, characterized by a bold mustache and round cheeks, was originally inspired by old-style depictions of bakers. In 2013, the mascot was officially named Julius Pringle in honor of Julius Pepper, a famous American football player.