The New York Jets, one of the oldest teams in the NFL, has a rich and storied history dating back to 1959. Though they've experienced fluctuating success, including one Super Bowl win in 1968 and several playoff appearances, the franchise remains an iconic part of American football. Despite competing in the shadow of their cross-town rivals, the New York Giants, the Jets continue to build on their legacy with a modern, aggressive identity.

Brand Overview

Founded as the Titans of New York in 1959, the team changed its name to the New York Jets in 1963. While the Jets' early years were marked by limited success, the 1960s saw a dramatic rise with quarterback Joe Namath leading the team to its first and only Super Bowl win in 1968. However, success has been sporadic in the years since, with a few notable playoff runs, such as in 2010 and 2002 when the team won the AFC East Division Championship. Despite these brief bursts of glory, the Jets have struggled to replicate the success of the 1960s.

Logo History

The Jets' logos have undergone numerous transformations over the decades, reflecting the team's evolving identity and aspirations.

• 1960 – 1962 (Titans of New York): The first logo featured a dynamic figure of a football player, symbolizing strength and action. The “TITANS OF NEW YORK” text highlighted the team’s local pride.
• 1963 (First Jets Logo): The first iteration of the Jets logo featured a green airplane with “Jets” written in white caps, a clear nod to the team’s jet-themed name.
• 1964 – 1966: This logo showed a green outline of a football with “Jets” prominently displayed. It marked the beginning of the familiar design elements still in use today.
• 1967 – 1977: A white-to-green inversion of the 1964 logo, keeping the football outline but adding a more streamlined look.
• 1978 – 1997: The logo shifted to a simpler wordmark design, with "Jets" in bold, modern letters and a wing-like figure above it.
• 1998 – 2019: The 1998 logo, introduced under head coach Bill Parcells, brought an oval shape with a modernized look. This logo was a refinement of the 1966 version, capturing the power and speed associated with jets.
• 2019 – 2024: The more refined, streamlined logo of 2019 added an updated aesthetic while retaining the familiar elements, including the football and team name. The design was simpler and more elegant than its predecessors.
• 2024 – Present: The current logo, introduced in 2024, features a bold, futuristic “JETS” wordmark with italicized, aerodynamic letters suggesting movement and force. The jet iconography is subtly integrated into the design, reinforcing the team's identity as one of speed, power, and aspiration. The green oval backdrop ties the modern design to the Jets' history while ensuring the emblem feels dynamic and current.

Emblem and Symbolism

The Jets’ emblem has consistently focused on representing the team's speed and competitive edge, with various logos evolving to highlight jet power. The current logo, with its sleek, modern typeface and minimalist jet icon, embodies a future-oriented, high-energy approach.

Color Palette

The Jets' color scheme has changed over time, with the team’s classic green and white colors evolving into the current “Gotham Green,” “Stealth Black,” and “Spotlight White.” These colors reflect the team’s aggressive, modern image while staying true to the Jets' traditional color identity.

• Gotham Green: Pantone PMS 7484 C (HEX: #125740)
• Stealth Black: Pantone PMS Process Black C (HEX: #000000)
• Spotlight White: (HEX: #FFFFFF)

The rich, deep green of Gotham Green is now the primary color used in the team's logo, representing strength and resilience. Stealth Black adds a modern, sleek quality, while Spotlight White brings a clean, bright contrast.

Uniform and Helmet Design

The Jets' uniforms are known for their sleek and modern designs, with a unique color palette of green, black, and white. The main uniform features a green jersey with white pants, while the alternate uniform is all black with white numbers and green accents. The helmets are glossy with a dark grille and feature a prominent white Jets logo. The team’s green helmets are designed with a shiny finish, adding to the sleek, strong look.

Home Ground

Since 2010, the Jets have played at MetLife Stadium in East Rutherford, New Jersey, a state-of-the-art facility with a seating capacity of 82,500. This replaced their previous home at Giants Stadium, where they played for over two decades. Prior to that, they played at Shea Stadium from the mid-1960s to the mid-1980s.

Legacy and Future

The New York Jets continue to build on their legacy with a bold and modern identity that reflects their aspirations for the future. The team's logo, uniforms, and color palette all speak to their goal of moving forward at full speed, whether in competition or in their drive for excellence. The new 2024 logo marks the latest step in a long journey of evolution, capturing both the tradition and ambition of the team.