NEVS (National Electric Vehicle Sweden) is a Swedish company dedicated to pioneering electric vehicles (EVs) and sustainable transportation solutions. After acquiring the assets of Saab Automobile in 2012, NEVS shifted its focus toward revolutionizing the EV industry. The company, now owned by the Evergrande Group, a Chinese conglomerate, has its main operations in Trollhättan, Sweden, and has expanded into China, aiming for a global presence in the rapidly growing EV market. NEVS is committed to integrating innovation in both vehicle manufacturing and infrastructure to support cleaner and smarter mobility.

Evolution of the NEVS Logo

The logo of NEVS has undergone significant changes since the company's inception in 2012, reflecting the company's evolution and its growing focus on innovation in the electric vehicle sector.

2012 – 2016: Simple Beginnings

The original NEVS logo, introduced in 2012, was minimalist and straightforward. It consisted of the full name "National Electric Vehicle Sweden" in black text, using a simple sans-serif typeface. The letters were placed over a plain white background, with the name set in three lines. This early logo was clean and professional, emphasizing the company's Swedish heritage and its commitment to electric vehicles.

2016 – Present: Modernized and Streamlined

In 2016, NEVS updated its logo to reflect a more modern, streamlined, and progressive image. The company shortened the full name to the abbreviation "NEVS," which gave the logo a cleaner and more concise look. The typeface was also updated to a custom, modern sans-serif font with rounded ends, giving the logo a smoother, more dynamic appearance. The black color remained consistent, symbolizing the brand's focus on sustainability and innovation. This redesign was a visual signal of NEVS's evolution from a traditional automaker to a forward-thinking leader in the electric vehicle and smart mobility sectors.

Branding and Identity

The changes to NEVS's logo over the years have mirrored the company’s growth and its shift toward a future focused on electric and autonomous transportation. The simpler, more modern logo from 2016 onward conveys the company's commitment to innovation and sustainability, with the rounded lines and bold abbreviation giving it a fresh, progressive feel. The logo has successfully evolved to represent NEVS’s goal of being a key player in the global electric vehicle market, positioning itself as a company that is shaping the future of mobility with clean, smart transportation solutions.