Moncler, a luxury fashion brand founded in 1952 in France, is renowned for its high-end ski and après-ski collections, as well as its signature quilted outerwear. With global retail stores, Moncler has become one of the most recognizable names in the luxury fashion industry, synonymous with style, performance, and elegance.

The Meaning Behind the Moncler Name and Logo

Moncler's name is derived from Monestier-de-Clermont, a village in France where the brand was originally established. Initially, the company specialized in manufacturing sleeping bags, but it soon pivoted to creating luxury down jackets and skiwear, becoming an iconic name in the winter sports fashion sector.

The Moncler logo consists of two key components: a distinctive wordmark and a unique emblem above it.

Moncler Wordmark

The wordmark is presented in all capital letters and features a bold, glyphic serif typeface similar to Friz Quadrata, designed by Ernst Friz. This typeface exudes sleek elegance, adding a sophisticated and timeless look to the brand’s identity.

The Moncler Emblem: A Stylized Cockerel

The emblem, which is instantly recognizable, is a stylized letter "M" in blue and red. This emblem represents a cockerel, a national symbol of France, and was adopted in the 1960s after Moncler became an official supplier to the French Olympic ski team. The combination of blue, white, and red reflects the colors of the French flag, symbolizing power, authority, passion, and loyalty.

Moncler Badge

The Moncler badge, found on the brand's iconic jackets, mirrors the logo but features the wordmark arched within a rounded shape. This design detail adds a touch of refinement to Moncler's high-performance outerwear.

Moncler Colors: French Tricolor Influence

The use of the French flag’s tricolor—blue, white, and red—dominates the brand's visual identity. This classic combination is not just aesthetically pleasing but also carries deep symbolic meaning. Blue represents trust and authority, red symbolizes passion and energy, and white stands for purity and excellence.