Meetup, launched in 2002, is a platform designed to help people organize events and connect over shared interests. Its visual identity has seen significant evolution, shifting from a name tag-inspired design to a more dynamic and inclusive logo.

Logo Evolution

2002–2016: The Name Tag Era
The original Meetup logo was a rectangle resembling a name tag, symbolizing initial introductions at events. It featured the brand name in a handwritten-style typeface, conveying a casual and friendly tone. The bright red color added warmth and vibrancy. However, the design faced criticism for evoking social anxiety rather than camaraderie, as name tags are often associated with awkward social interactions.

Practical issues also plagued this design. Various versions, including rounded, square, and slanted shapes, were inconsistent, making it challenging to maintain a cohesive visual identity.

2016–Present: A Modern Approach
In 2016, Meetup unveiled a redesigned logo developed by Sagmeister & Walsh, addressing its predecessor's shortcomings. The new logo retains the casual, handwritten style but introduces a more dynamic and organic script. The letters are sloped at varying angles, with added spacing for a less crammed appearance. The links between letters subtly evoke the idea of connection and community.

The updated logo features three primary forms:

• Full Logo: The wordmark "Meetup" in red on a white background, emphasizing warmth and approachability.
• Favicon: A bold, distinctive "M" in red, simplifying the brand for digital use.
• App Icon: A white "M" centered in a red blob surrounded by smaller blobs, symbolizing a gathering of individuals and the spirit of community.

Colors and Font

The signature red color remains central to Meetup’s identity, symbolizing energy and positive emotions. While the playful handwritten style persists, the updated typeface appears more relaxed and accessible, appealing to a broader audience without targeting a specific age group.

The redesign reflects Meetup’s commitment to inclusivity and connection, creating a logo that balances functionality with a welcoming, community-driven ethos.