The Marriott logo, introduced in 2013, presents a refined and more sophisticated version of its previous design. The most noticeable change is the removal of the double "M" from the earlier logo, giving the brand a cleaner, modern look.

History and Evolution of the Marriott Logo

Marriott, one of the world's largest and most recognized hotel chains, was established in the late 1920s in the United States. Today, the company manages over 8,000 hotels worldwide and owns a portfolio of luxury hotel brands. The Marriott logo, designed in 1976, has undergone minimal changes over the years, with only a significant refinement in 2013 that enhanced the logo's modern appeal while preserving its iconic visual identity.

Early Marriott Logos (1960s–1989)

The first Marriott logo, created in the 1960s, remained in use for over two decades. It featured a bold red and black color scheme against a white background. The logotype used a gothic-style font with a fancy, decorative appearance that is still recognizable today. Positioned to the left of the logotype was the emblem: a narrow, stylized "M" formed by two triangles, topped with a black crown with four peaks.

Marriott Logo (1989–2013)

In 1989, Marriott introduced a more refined logo that remained in use until 2013. The new design consisted of a crimson logotype with a custom, slightly curved typeface for the word "Marriott." The first letter, "M," was the focal point, composed of two overlapping parts that resembled a mirrored lambda. Below the wordmark, the tagline "Hotels. Resorts. Suites" was written in clean, capitalized sans-serif letters. The emblem was a crimson circle containing a white symbol echoing the "M" design, but with a missing diagonal line.

Marriott Logo (2013–Today)

The Marriott logo underwent a major update in 2013, focusing on modernizing and simplifying the design. The iconic "M" remained a central element, but its contours were refined and slightly narrowed for a cleaner appearance. The "M" is rendered in a rich burgundy red and sits above the wordmark "MARRIOTT," which is presented in a contemporary sans-serif font. The wordmark is bold, with ample space between the letters, creating a sense of clarity and elegance. The overall color palette remains a striking combination of deep red and white, enhancing the logo's legibility and recognition.

Font and Color

The Marriott logo uses a custom sans-serif typeface in uppercase, designed for maximum readability. The simplicity of the font reflects the modern, professional image of the brand.

The logo’s color scheme prominently features a deep, saturated red, set against a clean white background, which has become a distinctive and recognizable feature of the Marriott brand. The combination of these colors conveys a sense of sophistication, trustworthiness, and hospitality.

The Marriott logo continues to symbolize a legacy of excellence and modern luxury, aligning with the brand’s reputation as one of the leading hotel chains in the world.