The Los Angeles Rams have had a long and dynamic history, marked by frequent relocations and numerous logo changes. The team was originally founded in Cleveland in 1936, then moved to Los Angeles in 1946, later to St. Louis in 1995, and finally returned to Los Angeles in 2016. This journey explains the evolution of their logo and the changes to their branding over the years.

Brand Overview

The Rams are one of the most popular teams in the NFL, boasting two Super Bowl victories, in 1999 and 2021. Over the decades, the Rams have frequently participated in the playoffs and remain one of the most storied franchises in the league. Despite their challenges, including a period of underperformance in the 1990s, the Rams achieved a remarkable resurgence after moving back to Los Angeles. With young coach Sean McVay at the helm, they became Super Bowl contenders once again, winning the 2021 Super Bowl.

Los Angeles Rams Logo History

The Los Angeles Rams' logo has undergone significant transformations, yet retains its connection to the team's origins.

• 1937–1942: The first logo featured a ram's head in blue and white, facing right, with blue curved horns and white accents for realism.
• 1944–1945: The logo's color scheme shifted to yellow and blue, with the ram's head facing right. The design was modernized, with sleeker contours and enlarged yellow horns.
• 1946–1947: After relocating to Los Angeles, the Rams kept the previous logo until 1947, retaining the yellow and blue color scheme.
• 1948–1971: The logo was redrawn in 1948, introducing a monochrome version with the horns outlined in black and adding black horizontal stripes for texture.
• 1972–1974: A minimalist redesign replaced the ram's head with just the white ram outlined in black, simplifying the design to focus on professionalism and reliability.
• 1975–1980: The original blue and white color palette returned, with a clean, simple depiction of the ram’s head and horns.
• 1981–1983: The design shifted again, replacing white with bright yellow, symbolizing strength and energy.
• 1984–1988: The club adopted a text-based logo, removing the ram’s head in favor of the wordmark “Rams” in blue, with “LA” above in yellow.
• 1989–1994: A return to more traditional imagery, featuring a blue and yellow helmet with a sleek yellow horn.
• 1995–1999: When the Rams relocated to St. Louis, the logo adopted a more modern look with two text lines and a sleek blue and yellow line design.
• 2000–2001: The logo evolved with a more refined depiction of the ram’s head in dark blue and gold, with smooth, curved horns.
• 2002–2012: The colors were lightened, with a lighter gold shade for the horns, adding elegance to the design.
• 2013–2015: The gold shade was further lightened to beige, and a secondary logo featuring a stylized "R" was introduced, mimicking the curves of the ram's horns.
• 2016: As the Rams returned to Los Angeles, the previous logos were modified, but the main elements remained intact with a focus on the name change.
• 2017–2019: The logo transitioned to a deeper blue and white color palette, evoking professionalism and luxury.
• 2020–Present: The 2020 logo marks the most recent update, featuring a stylized "LA" monogram with gradient yellow and white colors and blue outlines, celebrating both tradition and modernity. This version of the logo emphasizes energy and professionalism, using a design that reflects the club's identity.

Helmets and Uniforms

The Los Angeles Rams' helmets are a blue and yellow combination with stylized, elegant horns. The uniforms reflect the team’s vibrant color palette of royal blue and gold, with variations including blue jerseys with yellow accents, white jerseys with yellow pants, and alternate gray uniforms with yellow stripes.

Home Ground

Since 2020, the Rams have played at SoFi Stadium in Inglewood, sharing the stadium with the Los Angeles Chargers. Before that, they played at various stadiums, including Edward Jones Dome in St. Louis, and Los Angeles Memorial Coliseum during their time in LA.

Colors

• Blue: Pantone PMS 661 C, HEX: #003594
• Gold: Pantone PMS 137 C, HEX: #FFA300
• Dark Gold: Pantone PMS 151 C, HEX: #FF8200
• Yellow: Pantone PMS 109 C, HEX: #FFD100
• White: Pantone PMS P 1-1 C, HEX: #FFFFFF

The combination of these colors, particularly blue and gold, embodies the strength, energy, and prestige of the Los Angeles Rams.