The Los Angeles Kings, one of the most iconic ice hockey teams in the U.S., have undergone several logo changes throughout their over 50-year history, with each evolution reflecting shifts in style and branding.

1967 – 1975: The Royal Beginning

The Los Angeles Kings were founded in 1967 as part of the NHL's expansion. The team's name and colors—purple and gold—were inspired by royal traditions, with the crown becoming a central element of the first logo. The logo featured a jewel-encrusted crown framed by the words "Los Angeles" and "Kings" in purple. The overall shape resembled a shield or banner, in purple and yellow.

1975 – 1987: Increased Dynamism

In 1976, the Kings logo was updated with horizontal streaks added to the word "Kings," creating a more dynamic appearance. The proportions of the elements shifted, with the crown becoming smaller and the lettering expanding beyond the shield. The new look shared similarities with the Los Angeles Lakers logo, reflecting the shared ownership of both teams.

1987 – 1988: A Modernized Color Palette

In 1987, the logo underwent another transformation, with a darker, more modern color scheme of black and silver. Purple and gold were retained only for the small crown, which remained the focal point of the design. The updated emblem, however, was used for just one season before further changes in 1988.

1988 – 1998: Silver and Black Take Over

By 1988, the logo's color palette had been fully updated to black, silver, and white, eliminating the purple and gold. The emblem now featured a parallelogram frame, which enclosed the crown and the word "Kings." The streamlined design focused on a sleek, modern aesthetic that became associated with the Kings during this era.

1998 – 2002: A Royal Shield

The 1998 logo overhaul introduced a shield-shaped emblem that incorporated royal symbols such as a lion, a crown, and the sun, alongside crossed hockey sticks and the word "Kings" on a grey tab. This logo was designed with a more traditional look, using a noble blue in addition to black, silver, and white to distinguish the Kings from associations with gang culture.

2002 – 2011: A Refined Crown

In 2002, the logo was simplified, focusing solely on the crown, which was a more refined version of the 1999 design. The color scheme included dark blue, black, and grey, and the crown was adorned with two crossed hockey sticks at the top. This logo marked the first time that the team name "Kings" was omitted from the main emblem.

2011 – 2019: A Modern Interpretation

The 2011 redesign brought together elements from previous logos, including the shield shape and the crown, but with a more modern twist. The typeface was updated to give the letters "LA" a more distinct look, and the overall design was more streamlined and minimalist, reflecting contemporary trends in sports branding.

2019 – 2024: A Minimalist Approach

The 2019 logo adopted a sleek, minimalist color palette of silver, black, and white, moving away from the vibrant hues used in earlier designs. The modern, monochromatic look conveyed a more refined and sophisticated image for the team.

2024 – Present: A Return to the 1980s

The 2024 logo redesign took inspiration from the 1980s era but with significant modifications. The thick black outline of the banner became the central element, and the crown was redrawn with thin black lines. The lettering was updated to a bolder, slanted serif typeface with softened contours, adding elegance while maintaining the strength and authority of the Kings' brand.

Colors

• Black: Pantone BLACK C, HEX #111111
• Silver: Pantone 429 C, HEX #A2AAAD
• White: HEX #FFFFFF
• Purple: HEX #572A84
• Golden Yellow: HEX #FFC80C

The Kings' color palette, initially rooted in royal purple and gold, evolved to include black and silver in the modern era. Each change in color and design has helped shape the team's image, balancing tradition with innovation over the decades.