Le Bon Coin is one of France's most prominent online marketplaces, founded in 2006. It facilitates the buying and selling of new and used goods by individuals across the country. The website has grown into the second-largest national website in France, and its name, “Le Bon Coin,” translates to "A Good Deal," which aligns with its mission to offer various bargains from private sellers to potential buyers.

Visual Identity and Evolution

Le Bon Coin's visual identity is designed to be simple yet recognizable, ensuring it stands out against the backdrop of countless listings. The brand's color palette—primarily orange and white—was chosen for its ability to convey energy, vitality, and trust. The bold orange color symbolizes movement and life, while the white background communicates transparency and reliability.

The website’s logo has maintained a consistent style over the years. The lowercase, tightly spaced logotype uses a modern sans-serif font that resembles Avenir Next Rounded Pro Bold. However, small refinements, such as straight cuts at the ends of the letters, make the logotype distinct and boost brand recognition.

Icon Design

The Le Bon Coin icon complements the brand's identity with its simple yet dynamic design. The icon consists of a square, with softened angles and a combination of orange and brown hues. The use of deep chocolate brown, alongside the familiar orange, introduces an additional layer of depth and energy. The icon’s design is meant to reflect the platform’s diverse product categories, symbolizing a modern, energetic brand.

Historically, the logo and icon have evolved. The earlier version of the icon featured a gray and orange cube, representing categories like mobile phones, homes, and cars. However, the current design focuses on a more abstract and minimalist approach to convey a sense of motion and trust.

From its inception as a small online marketplace to its current status as a French digital powerhouse, Le Bon Coin has consistently maintained a strong visual identity that emphasizes simplicity, energy, and reliability. Its evolution in both design and user experience reflects the growing trust and recognition it has garnered in the competitive online marketplace landscape.