Kurt Geiger is a British footwear and accessories brand that has made a lasting impression in the fashion world since its founding in 1963. Known for combining chic designs with practicality, the brand continues to thrive as a staple in stylish yet affordable footwear. Its portfolio spans shoes, handbags, and other fashion accessories, resonating with fashion-forward individuals across generations.

Meaning and History

Founded by Kurt Geiger in London, the brand’s ethos has always revolved around creating stylish, high-quality, and affordable products. Initially focusing solely on footwear, Kurt Geiger expanded to include accessories such as bags, sunglasses, belts, and jewelry.

Today, the brand operates over 40 standalone stores in the UK and has a significant presence internationally, with concessions in prestigious department stores like Harrods and Selfridges. Kurt Geiger also designs for affiliated brands such as Carvela and Miss KG while maintaining partnerships with luxury labels like Gucci and Prada.

The brand’s success lies in its ability to capture runway trends and translate them into ready-to-wear designs. Its dedication to innovation, quality materials, and staying ahead of fashion trends ensures that Kurt Geiger remains a key player in the global fashion market.

Visual Identity

Primary Logo

The Kurt Geiger logo is a minimalist yet impactful design:

• Typography: The wordmark features bold, geometric sans-serif lettering with extended character shapes. This modern, stable design reflects the brand's progressive and confident image.
• Color Palette: The black-and-white color scheme emphasizes sophistication and adaptability, ensuring the logo works seamlessly across various platforms and product designs.

Eagle Emblem

In addition to the wordmark, Kurt Geiger features a secondary emblem—a luxurious 3D eagle’s head.

• Design: The eagle’s head is crafted in dark gold metal, adorned with glossy stones, exuding elegance and exclusivity.
• Usage: This emblem often appears on bags and other accessories, serving as a symbol of the brand's premium quality.

Rainbow Iconography

A distinct feature in many Kurt Geiger products is the use of rainbow elements, symbolizing inclusivity and diversity. This vibrant detail contrasts the minimalist logo, adding a playful, modern touch to the brand’s visual identity.

Font and Color

• Font: The primary logo employs a geometric sans-serif font with wide, clean lines, emphasizing Kurt Geiger’s modern and approachable character.
• Color Palette: The monochrome scheme is timeless and versatile, while the addition of rainbow accents on products injects vibrancy and uniqueness.

Kurt Geiger Today

Kurt Geiger remains a leader in accessible luxury, celebrated for its ability to blend London’s iconic fashion flair with global street style. Whether it's the simplicity of its logo or the bold statement of its designs, the brand captures the essence of contemporary fashion while maintaining its commitment to quality and accessibility.