Knight Frank LLP is a renowned global real estate consultancy, known for its expertise in both residential and commercial property markets. Founded in 1896, the company has evolved into one of the largest property consultancies, with a network spanning the globe. Its logo, though abstract, carries a deep symbolism that conveys its brand identity and values.

Logo Breakdown

The Knight Frank logo can be dissected into two key components: the pictorial emblem and the wordmark.

Emblem
The emblem is an intricate flower-like shape, which, at first glance, may seem abstract. However, the design carries significant meaning:

• At the center is a white square, standing on one of its corners. This geometric shape brings to mind the foundation or structure of a building, symbolizing stability.
• Surrounding the square are four elements that resemble houses—each formed by a rectangle and a triangle, evoking the basic forms of a building. The houses' placement around the central square reinforces the notion of real estate and construction.
• The red elements in the emblem resemble petals, but their shape also mirrors that of houses, strengthening the connection to the property industry.

The right angles throughout the emblem suggest stability and pragmatism, essential traits in the real estate world. The overall design conveys the company's commitment to reliability and expertise in the property market.

Font
To the right of the emblem is the company’s name, Knight Frank, rendered in a sans-serif typeface. The font’s simplicity adds to the professional tone, but it also has several distinctive details that make it stand out:

• The diagonal top ends of the “h,” “i,” and “k” add a unique, modern touch to the otherwise clean lines of the font.
• The high end of the “r” and the asymmetrical horizontal bar of the “t” further enhance the distinctiveness of the wordmark, giving it a dynamic feel while maintaining balance.

These typographical elements convey both sophistication and precision, aligning with the company's position as a leader in the real estate sector.

Company Overview

• Founded: 1896
• Original Name: Knight, Frank & Rutley
• Core Services: Real estate consultancy, estate agency, residential and commercial property services
• Global Reach: Knight Frank is one of the world’s largest global property consultancies, partnering with its US affiliate, Newmark Knight Frank. Together, they provide comprehensive services in property investment, management, and consultancy.

The Knight Frank logo is an abstract yet meaningful symbol of stability, expertise, and real estate. The emblem’s geometric forms, reminiscent of buildings, and the use of strong, clean lines reflect the company’s pragmatic and professional approach to property consultancy. The distinctive font further emphasizes the brand’s elegance and innovation. Through these elements, Knight Frank’s logo successfully conveys its standing as a leading global property consultancy, instilling confidence in its clients.