Juventus Football Club is a historic and iconic team in European football, established in 1897 and based in Turin, Italy. Known for its rich history and incredible success, Juventus is one of the most decorated clubs in Italy and has a massive global fanbase. The club's ownership rests with the Agnelli family, and its current head coach is Maurizio Sarri.

Juventus Logo History

The Juventus logo has evolved over the years, reflecting the club’s progression. The emblem has undergone several redesigns, with each version symbolizing a different era of the club's identity. From animal mascots like a bull and a horse to more abstract and modern designs, the evolution of the Juventus logo tells the story of the club's development.

Timeline of Juventus Logos

1. 1905 – 1921:
   The first logo featured a black-and-white vertical striped oval with ornate elements, including a black bull and a Latin motto, "Non coronabitur nisi qui legitime certaverit" ("He does not receive the crown, he who does not play by the rules").
2. 1921 – 1929:
   The logo simplified, keeping the stripes and the bull emblem but introducing gold and blue accents to the design.
3. 1929 – 1931:
   A playful redesign featured a zebra standing on two legs. This brief change was unique but did not last long.
4. 1931 – 1977:
   The logo featured a more refined color palette with a blue banner and a larger crown. The design incorporated a custom sans-serif typeface for the wordmark.
5. 1977 – 1982:
   The club introduced a horse mascot for the first time. The logo now had a standing horse silhouette in black and gray gradients, marking a departure from the previous designs.
6. 1982 – 1989:
   The horse silhouette became central to the logo with a more traditional wordmark above it. The “F.C.” was placed on either side of the emblem.
7. 1989 – 2004:
   This version returned to a cleaner form of the earlier 1920s badge, using a thin gold frame and a lightweight sans-serif font for the club's name.
8. 2004 – 2017:
   Juventus adopted its first 3D logo. This modern design introduced a gold arch separating the text from a bull and crown crest.
9. 2017 – 2020:
   The 2017 redesign was a major departure from the past. The oval with vertical stripes and the bull emblem were replaced with a stylized letter "J" and a minimalistic crest, representing a fresh, contemporary look for the club.
10. 2020 – Today:
    The latest logo further simplified the design by removing the wordmark altogether. The new logo features clean thick lines forming a bold black-and-white shape, maintaining the iconic color palette of the club’s traditional kit.

Juventus Colors

• Black:
  Pantone: BLACK C,
  Hex: #000000,
  RGB: (0,0,0)
• White:
  Hex: #FFFFFF,
  RGB: (255,255,255)

The black-and-white color scheme has become synonymous with Juventus, symbolizing both their historic roots and timeless appeal. This stark contrast ensures the club's identity is easily recognizable, especially on the football field, where the players' kit is equally iconic.

Summary

The evolution of the Juventus logo reflects the club’s growth and adaptability. From the ornate beginnings in 1905 to the modern, minimalist design seen today, Juventus continues to balance tradition with innovation. The black-and-white color scheme remains the hallmark of the club, embodying its prestige, strength, and timelessness.