Joann, an American retail chain specializing in arts and crafts supplies, was founded in Ohio in 1943. With over 850 stores nationwide and a workforce of nearly 25,000, Joann is a go-to destination for creative enthusiasts. Its logo, a hallmark of simplicity, reflects the brand’s dedication to providing tools for artistic expression while maintaining a clean, versatile design.

Joann Logo: Evolution and Meaning

1996–2017: A Traditional Look

The Joann logo from 1996 emphasized classic design with a bold, serif wordmark:

• Typography:
  • The company name was rendered in thick, capitalized serif letters, with the horizontal bar of the “A” extending and curving leftward, adding a distinctive touch.
  • A tagline, “Fabric and craft stores,” appeared in a lowercase sans-serif font beneath the name.
• Color: A dark green hue symbolized growth, success, and creativity.

This design conveyed a traditional yet dependable image, aligning with the brand’s mission to serve creative communities.

Early 2017: A Transitional Design

In 2017, Joann briefly introduced a new logo as part of a transitional phase:

• Design Changes:
  • The serif typeface remained, but the signature curve on the “A” was removed for a cleaner look.
  • A lighter shade of green was adopted, signaling a shift toward a fresher, more modern aesthetic.
• Duration: This version was short-lived, lasting only a few months.

2017–Today: A Modern Update

Later in 2017, Joann unveiled its current logo, reflecting a contemporary and friendly brand image:

• Typography:
  • The serif typeface was replaced with a sans-serif font, emphasizing simplicity and approachability.
  • The horizontal bar of the “A” was redesigned into a wave shape, introducing a playful and calming element.
• Color: A light green shade continues to represent freshness, creativity, and a welcoming vibe.

Why the Joann Logo Works

The Joann logo’s evolution mirrors the brand’s journey from tradition to modernity, maintaining its connection to creativity while embracing a fresh, approachable identity. The minimalist design ensures its adaptability across various mediums, appealing to both long-time customers and a new generation of makers.