iHerb is a leading global online retailer specializing in vitamins, supplements, and natural health products. Founded in 1996 by Ray Faraee, iHerb has become one of the most reputable and trusted names in the health and wellness sector, providing millions of customers worldwide with a broad range of nutritional products.

Meaning and History

Originally launched as an online platform for health-conscious individuals, iHerb offers not only vitamins and supplements but also natural cosmetics and accessories. It carries products from dozens of well-known brands and even offers its own line of supplements.

iHerb's accessibility is a key part of its global success. The platform is available in 16 languages, accepts over 80 currencies, and offers more than 40 payment options, making it easier for customers around the world to purchase health products. The company’s headquarters are based in California, with warehouses in several U.S. states and South Korea, ensuring efficient global delivery.

iHerb Logo and Visual Identity

The iHerb logo is both bright and minimalist, designed to evoke feelings of health, trust, and nature. The logo consists of a wordmark set against a green background. The bold, rounded sans-serif typeface used in the logo is friendly and approachable, mirroring the company's commitment to customer care.

The original green leaf that was part of the iHerb logo has been removed but continues to exist as a standalone icon, reinforcing the brand’s dedication to natural products.

The green and white color palette symbolizes the company’s values of natural energy, vitality, and wellness. Green particularly stands for growth, renewal, and a healthy lifestyle, aligning with iHerb's mission of supporting its customers in leading healthier lives.

Font and Colors

The font used in the iHerb logo is smooth and rounded, which contributes to the approachable and trustworthy feel of the brand. The typeface is similar to fonts like Fixga Bold or Puck Semi Bold, which convey confidence with a friendly twist.

The color palette of the logo revolves around green, the color of health, growth, and sustainability. This shade is commonly associated with nature and eco-friendly products, reinforcing iHerb’s focus on natural ingredients and holistic well-being.

iHerb's clean and modern logo, paired with its green-centric visual identity, effectively communicates the brand’s commitment to providing high-quality, natural products. As a trusted name in the health and wellness industry, iHerb continues to build on its reputation by offering a wide variety of products at competitive prices while maintaining a strong connection with its global customer base.