iHerb is a leading online retailer specializing in vitamins, supplements, natural cosmetics, and wellness products. Established in 1996 by Ray Faraee, who continues as CEO, the company has grown into a trusted global provider of health and nutrition goods. iHerb serves millions of customers across 150+ countries, supported by distribution centers in California, Kentucky, Illinois, Pennsylvania, and South Korea. With an annual revenue of $520 million and over 2 million social media followers, iHerb has become a pillar in the health and wellness sector.

Meaning and History

From its inception, iHerb has aimed to make high-quality health products accessible worldwide. The platform offers an extensive catalog of vitamins, minerals, herbs, and diet-specific foods, along with natural cosmetics and its private-label products. Its multilingual and multi-currency support ensures an inclusive shopping experience, with over 80 currencies and nearly 40 payment options.

iHerb's business model, which prioritizes selling in high volumes, allows for pricing that is 30–40% lower than many competitors. This, coupled with fast shipping via DHL and free U.S. delivery for orders over $20, solidifies iHerb's reputation for affordability and reliability.

Logo and Meaning

The iHerb logo is instantly recognizable for its simplicity and fresh design. The logo features a wordmark in a rounded sans-serif font, placed against a vibrant green background. The green color symbolizes growth, vitality, and the brand’s commitment to natural living. The friendly, smooth font conveys trustworthiness and a customer-centric approach.

Earlier versions of the logo included a green leaf, a nod to nature and sustainability. While this element has since been removed from the main logo, it remains a key visual component of the brand's identity on its website and other materials.

Website and Customer Experience

The iHerb platform is user-friendly and designed to provide a seamless shopping experience. Customers can browse products by category, brand, or health condition, and the detailed product pages include customer reviews to assist in decision-making. Frequent deals and discounts, including items under $5, enhance the value for shoppers.

iHerb also prioritizes efficient and secure delivery, with warehouses strategically located to ensure quick order fulfillment. Customers in the U.S. enjoy free shipping on qualifying orders, while international buyers benefit from cost-effective and reliable global delivery.

Font and Color

The logo uses a bold, rounded sans-serif typeface that closely resembles Fixga Bold or Puck Semi Bold. This style enhances the approachable and modern feel of the brand. The intense green color is a powerful visual symbol of health, nature, and eco-consciousness, perfectly aligning with iHerb’s mission and values.