Hyatt Regency, the flagship upper-upscale brand of Hyatt Hotels Corporation, holds a distinguished position in the global hospitality industry. As the oldest brand in Hyatt’s portfolio, its history and visual identity reflect its evolution from a single property to an international name.

The Hyatt Regency story began in 1967 with the opening of the Hyatt Regency Atlanta. This iconic property, featuring a revolutionary 22-story indoor atrium lobby designed by architect John Portman, became a symbol of modern hospitality. Notably, it also welcomed civil rights leaders at a time when many establishments turned them away, cementing its reputation for inclusivity. Two years later, Hyatt expanded internationally with a property in Hong Kong. By 2020, the brand boasted more than 175 locations worldwide, renowned for their expansive meeting spaces and innovative designs.

Logo Evolution

Old Hyatt Regency Logo (1990–2013)

The original Hyatt Regency logo closely resembled the main logo of its parent company, Hyatt Hotels Corporation. It featured a bold sans-serif typeface with varying letter heights, where the central "A" was notably taller. A thin red crescent, symbolizing a rising sun, added a touch of warmth and optimism. Below the primary wordmark, the word “Regency” was displayed in a clean, modern sans-serif font. This understated yet sophisticated design conveyed the brand's connection to the larger Hyatt family while maintaining its distinct identity.

Current Hyatt Regency Logo (2013–Present)

In 2013, Hyatt Regency unveiled a refreshed logo that signaled its growing independence within the Hyatt portfolio. The centerpiece of the redesign was a hexagonal emblem composed of four interlocking circular segments. This geometric form draws inspiration from the brand’s signature atrium lobby design, a hallmark of many Hyatt Regency properties. The emblem’s modernity and boldness reflect the brand’s forward-thinking ethos.

Accompanying the emblem, the wordmark features the same sans-serif typeface for both “Hyatt” and “Regency,” with the parent brand’s name appearing slightly bolder. Compared to the earlier design, the proportions of the letters are wider, particularly the “E’s,” enhancing legibility and visual balance. The contemporary color palette and minimalist aesthetic underscore the brand’s commitment to innovation while honoring its storied legacy.

Through its evolving logo and thoughtful design choices, Hyatt Regency continues to embody a blend of timeless elegance and modern sophistication, reinforcing its position as a leader in global hospitality.