Hoover is a household name in the world of vacuum cleaners, with a history that stretches back to its founding in 1908 in Ohio, USA. Over the decades, the brand has become a symbol of quality and innovation, particularly in the United Kingdom and Ireland, where "Hoover" is synonymous with vacuum cleaners.

The Origins of Hoover

Hoover was founded by William Hoover, an entrepreneur who introduced one of the world’s first vacuum cleaners. By 1919, Hoover products were available in the UK, marking the beginning of their global expansion.

Key milestones in Hoover's ownership:

• 1993: Hoover UK and Hoover U.S. became separate entities, with the former acquired by the Candy Group.
• 2006: Hoover U.S. was sold to Chinese conglomerate Techtronic Industries for $107 million.

Today, the Hoover brand operates globally under the ownership of both Techtronic Industries and the Candy Group.

The Evolution of the Hoover Logo

The Hoover logo has undergone several transformations, reflecting the brand’s evolution while maintaining its core identity.

• 1950s: Industrial designer Henry Dreyfuss introduced the original red roundel logo. It featured the word “Hoover” in white, tilted at a 55-degree angle, inside a red circle. The design became iconic, symbolizing innovation and trust.
• 1968: The circle was replaced with an ellipse, giving the logo a flatter appearance. White highlights added a subtle 3D effect, marking a modernized look for the era.
• 1999: The original circle returned, and the design reverted to a flat aesthetic, emphasizing simplicity and clarity.

Font and Color Palette

• Typography: The Hoover logo employs a bold, sans-serif typeface. Fonts like Ambiguity Thrift Black Italic or Halvar Engschrift Black SuperSlanted closely resemble its confident and professional style.
• Colors: The red-and-white color scheme conveys a sense of passion, energy, and trustworthiness. Red signifies determination and progress, while white reflects the brand’s professionalism and reliability.

What Hoover Represents

Hoover embodies a commitment to innovation and efficiency in home cleaning solutions. Its progressive designs and reliable performance have earned it a loyal customer base worldwide.

With a history rooted in quality and a forward-looking approach, Hoover continues to be a leader in the appliance industry, offering products that simplify and enhance everyday life.