Herradura is a renowned tequila brand known for crafting premium spirits rooted in the heart of Jalisco, Mexico. With a legacy that spans over a century, Herradura remains synonymous with authenticity and craftsmanship. Today, the brand enjoys a global presence, with a strong foothold in North America. Now owned by Brown-Forman Corporation, Herradura continues to honor its tradition of producing world-class tequilas, characterized by its distinctive horseshoe emblem.

The History of Herradura: Pioneering Premium Tequila

Founded in 1870 by Félix López in the town of Amatitán, Jalisco, Herradura’s origins trace back to the historic Hacienda San Jose del Refugio. The distillery, which remained family-owned for over a century, was dedicated to preserving traditional tequila-making methods. From the outset, Herradura set itself apart by producing high-quality tequilas made from 100% blue agave, long before this became the industry standard.

In the early 20th century, Herradura was a trailblazer, being one of the first brands to produce reposado and añejo tequilas, which were aged in oak barrels to enhance flavor and complexity. This innovation not only distinguished Herradura from its competitors but also set a new standard for tequila production.

A Milestone in Tequila: The 1980s and Beyond

The 1980s marked a turning point for Herradura with the introduction of the Selección Suprema in 1984. This was the first commercially available extra añejo tequila, a move that would redefine the premium tequila category and elevate the brand’s reputation globally. As Herradura continued to innovate, it remained committed to using traditional methods, such as cooking agave in clay ovens and fermenting with wild yeast, ensuring the authenticity of its products.

In 2007, Herradura was acquired by Brown-Forman Corporation for $776 million, alongside the El Jimador brand. This acquisition allowed Herradura to expand its reach worldwide while staying true to its roots. Despite modern changes in the industry, Herradura continues to embrace its legacy, blending tradition with innovation.

Herradura Today: A Symbol of Premium Quality

The Herradura logo features the iconic horseshoe symbol, a nod to the brand’s Spanish name, which translates to "horseshoe." This emblem, etched onto every bottle, represents the premium nature of Herradura tequila. It is a visual reminder of the brand’s unwavering commitment to producing high-quality spirits with a rich history.

Whether enjoyed by connoisseurs or casual drinkers, Herradura stands as a testament to the timeless art of tequila-making. The combination of tradition, innovation, and distinctive branding makes Herradura a favorite among tequila enthusiasts worldwide.