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Hermès International S.A., founded in 1837 in France, is a world-renowned luxury fashion house. Originally a horse saddlery manufacturer, Hermès has evolved into a prestigious brand offering leather goods, ready-to-wear apparel, accessories, perfumes, and jewelry. The company is still family-owned and employs nearly 8,500 people worldwide.
History of the Hermès Logo
Hermès has a rich history rooted in craftsmanship. Founded by Thierry Hermès, the brand began as a harness workshop in Paris. His son, Charles-Émile, expanded the business by introducing saddlery, and it was during his leadership that the company created its first leather bag, the Haut à Courroies, designed specifically for horse riders.
The Iconic Hermès Logo: The Duc Carriage and Horse
Since the 1950s, Hermès has used the image of a Duc carriage drawn by a horse as its logo. This horse-drawn carriage design is symbolic of the company's origins in saddlery manufacturing. The carriage evokes the brand's equestrian heritage, reinforcing Hermès' commitment to craftsmanship and luxury.
The Hermès Emblem: The Caléche
The Caléche emblem, featuring the horse-drawn carriage, wasn’t created entirely from scratch. It’s widely believed that the design was inspired by a painting called “Le Duc Attele, Groom à l’Attente” (“Hitched Carriage, Waiting Groom”), painted by the French portrait and animal artist Alfred de Dreux (1810-1860). The similarities between the two images are unmistakable, showing how the painting influenced the final emblem.
Hermès Logo Colors: Iconic Orange
For over 50 years, Hermès has been associated with a specific soft orange hue. This color was first used in the early 1950s for the company’s packaging boxes, which quickly became an integral part of the brand's visual identity. The orange color was later incorporated into the Hermès logo, further reinforcing its luxurious and instantly recognizable brand image.
Hermès Logo Font
The Hermès logo often appears without any text, but in many print advertisements, the brand uses its French name, Hermès, to emphasize its origins. This typographic choice reflects the brand’s French heritage and aligns with its identity as a global symbol of luxury. The font used is simple, elegant, and timeless, complementing the logo's overall refined aesthetic.
Conclusion: A Timeless Symbol of Craftsmanship and Luxury
The Hermès logo, with its iconic horse-drawn carriage and soft orange color, is a testament to the brand's rich history and commitment to luxury. It reflects Hermès' legacy as a producer of high-quality, handcrafted goods and continues to serve as a visual symbol of elegance and sophistication
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