Herbalife is a global nutrition company that was founded by Mark Hughes in 1980. Headquartered in Los Angeles, California, it is known for its dietary supplements, weight management, and sports nutrition products, sold through multi-level marketing.

Herbalife Logo History

• 1980 – 2016: The original logo of Herbalife featured a tall, slender typeface with noticeable differences in the proportions of the letters. For example, the “E’s” had horizontal bars of varying lengths, and the “R” was simpler. The plant symbol at the heart of the logo had a more intricate design, with leaves (or petals) that mirrored each other on the left and right.
• 2016 – Today: In 2016, the logo was modernized. The previous thick black frame around the logo was replaced by a thinner green ring, and the green color was brightened to a lime shade. The wordmark was repositioned to the right of the emblem, with “HERBALIFE” in black and “NUTRITION” in green.

Herbalife Logo Symbol

The emblem features a plant with three leaves (or petals), symbolizing natural ingredients and healthy living. The central leaf is larger than the two smaller side leaves. The design is symmetrical, with the left part being a mirror reflection of the right. These leaves are green and set against a white background within a thin green ring.

Font

Herbalife uses Neue Helvetica Pro 65 Medium or a similar typeface for its current logo, slightly customized to ensure the wordmark aligns with the emblem. This font provides a clean and modern look to the brand's identity.

Colors

The primary green used in the logo is PANTONE 368 C, giving it a fresh, natural, and energetic feel, aligning with the company’s focus on health and wellness.