Head is a globally recognized brand renowned for its innovation and quality in sports equipment. Established in 1950 by Howard Head, the brand revolutionized the skiing and tennis industries with groundbreaking designs and materials. From pioneering metal skis to introducing metal tennis rackets, Head has consistently pushed boundaries, becoming a trusted name for professional athletes and sports enthusiasts worldwide.

Historical Overview

• 1950: Howard Head, inspired by a poor skiing experience, founded the Head Ski Company in Maryland, USA. Utilizing aircraft construction techniques, he designed lighter and more efficient skis featuring a honeycomb structure.
• 1955: Head became a leader in ski sales across the US and Europe.
• 1968: The brand expanded into tennis equipment, launching a division dedicated to the sport.
• 1969: The first metal tennis racket debuted at the U.S. Open, setting a new industry standard.
• Present: Head offers a diverse range of products, including gear for skiing, snowboarding, tennis, squash, racquetball, and swimming. The company operates globally, with headquarters in Austria and production facilities in Europe.

Logo Evolution

The Head logo embodies the brand’s values of quality and heritage, with minimal changes throughout its history.

1. 1950 – Today:
   • The uppercase wordmark in a bold sans-serif font represents strength and stability.
   • The original emblem featured a simple black arched line (a ski tip) with a small roundel beneath it.
2. 1995 – Today:
   • The arched line was refined into a thicker, shorter form with sharper cuts, while the roundel increased in size. These adjustments gave the logo a more modern and confident look.

Font and Color

The Head logo font is a bold geometric sans-serif typeface, resembling Square 721 Bold Extended, with wide characters and straight cuts that exude stability and precision.

The color palette is primarily black and white, reflecting professionalism and timelessness. Occasionally, orange elements are added for a dynamic touch.

Impact and Legacy

Head's dedication to innovation has revolutionized sports equipment, earning the trust of world-class athletes like Novak Djokovic and Lindsey Vonn. With a diverse product range and global reach, the brand continues to redefine excellence in the sporting goods industry.