Haribo, a beloved German candy manufacturer, has been delighting consumers around the world since its founding in 1920. Best known for its gummy bears and other sugary treats, Haribo introduced its first gummy candy in 1922, forever changing the confectionery industry. With its signature colorful gummies and playful branding, Haribo has become synonymous with happiness and joy for both children and adults alike.

What is Haribo?

Haribo is a global candy brand based in Germany, specializing in gummy candies, marshmallows, licorice, and other sweet treats. The name Haribo is derived from its founder, Hans Riegel, and the city of Bonn, where the company was established. Over the years, Haribo has become one of the largest and most recognizable candy brands worldwide, with its iconic gummy bears leading the charge.

Haribo Logo History: Evolution of a Sweet Brand

The Haribo logo has evolved over the years, reflecting the brand’s growth and commitment to happiness, fun, and quality. From its humble beginnings to the modern 3D design, the logo is as joyful as the candy it represents.

1922 – 1979: The Early Years

The original Haribo logo, introduced in 1922, featured a simple, bold wordmark in black with a geometric, sans-serif font. The all-caps lettering was straightforward and clear, emphasizing the brand’s name and its commitment to quality candy.

1979 – 2015: Round and Playful

In 1979, Haribo gave its logo a playful makeover, turning the letters red and rounding the edges to create a softer, more friendly appearance. The design was enhanced with white accents, giving the letters a balloon-like effect. This change made the logo more approachable and fun, aligning with the brand's family-friendly identity.

2015 – Today: A 3D Transformation

In 2015, Haribo took its logo to the next level with a 3D design. The letters became more dynamic, with realistic lighting effects and shading. The bold red wordmark was outlined in thick white frames, creating a sense of depth and making the logo stand out even more on store shelves. This modern, eye-catching design captures the essence of the brand—fun, energetic, and full of life.

Haribo’s Iconic Emblem and Mascot

In addition to its logo, Haribo features a beloved mascot on its product packaging—the yellow Haribo bear wearing a red bow. This cheerful and friendly character has become synonymous with the brand, adding a touch of whimsy and charm that appeals to children and adults alike. The Haribo bear perfectly represents the brand's playful spirit and commitment to bringing smiles to its customers.

Font and Color

The Haribo logo uses a bold, rounded sans-serif typeface, which is similar to fonts like Helvetica Rounded Bold Condensed and VAG Rounded. The use of capital letters and the thick, rounded design of the letters make the logo both strong and approachable. The dominant color in the Haribo logo is scarlet red, a color that symbolizes passion, energy, warmth, and love. This powerful color choice reflects the brand's core value: to bring joy and happiness to its customers through delicious treats.