Fordham University, established in 1841 as St. John’s College and Hospital, is a Jesuit institution located primarily in New York City. With a focus on liberal arts and practical knowledge, the university is known for its philosophy, law, business, and medicine programs, as well as its religious tradition. Its visual identity reflects its rich heritage and Jesuit values.

Seal: 1907 – Present

The seal is Fordham’s official mark, often used on documents and formal materials. It features intricate details symbolizing the university’s values and history.

1. Outer Ring: Styled as a belt, it displays the university’s Latin name.
2. Upper Circle: Contains a wreath and a list of sciences representing academic disciplines.
3. Ribbon Banner: Displays the Latin motto, Sapientia et Doctrina (Wisdom and Learning).
4. Central Shield: Features the Jesuit monogram "IHS," with a cross above the "H" and other symbolic elements.

The seal has remained consistent since 1907, symbolizing continuity and tradition.

Logotype: 1907 – Present

The primary logo combines the seal with a clean, modern typographic design:

• The seal is positioned on the left, representing tradition.
• To the right, the nameplate includes Fordham University in prominent serif typography. Beneath it is the tagline, The Jesuit University of New York, separated by a horizontal stroke.

The lack of a background emphasizes simplicity and professionalism.

Typography

Fordham University employs a mix of fonts for its seal and logo:

1. The seal uses:
   • A sans-serif font for the outer ring and sciences list.
   • A light sans-serif font for the motto.
   • A serif font with small serifs for the "IHS" symbol.
2. The primary logotype employs a classic serif font, resembling Times New Roman, for both the name and tagline, with subtle variations in size and emphasis.

Colors

Fordham’s visual identity features a sophisticated and traditional color palette:

• Seal:
  • Outer ring: Red with beige and brown outlines.
  • Inner sections: Beige background, blue ribbon, green wreath, and a shield in red, dark blue, and white.
• Logotype: Typically displayed in maroon, the university’s signature color, representing strength and tradition.

The Fordham University logo and seal together convey the institution’s historical roots, academic excellence, and Jesuit identity, making them symbols of prestige and tradition.