The Florida Panthers ice hockey team, founded in 1993, has had only two primary logos, a testament to the consistency of its branding despite the team's relatively short history in the National Hockey League (NHL).

The team's first logo, introduced in 1993, featured a fierce, leaping panther in gold, blue, and white. The aggressive design, highlighted by red eyes, claws, and mouth, embodied the team's bold spirit. The vivid red details were intended to amplify the panther’s intimidating stance, positioning the logo as a fierce symbol for the team.

In 1999, the Panthers’ logo was subtly updated, primarily in terms of color, but the core design—the leaping panther—remained unchanged for an extended period. The small modification didn't drastically alter the logo's overall look, maintaining the original aggressive tone of the team.

A significant redesign took place in 2016, which was part of a larger rebranding effort led by Reebok. The new logo introduced a more mature and stoic panther, signaling the team's evolution. The panther, now with a more composed posture and a slight turn of the head to the left, conveyed a less aggressive but still powerful presence. The new design incorporated a shield shape with a dark blue outline, a nod to military badges, while the word "Florida" appeared in white on a red tab at the top, further emphasizing this symbolic connection to Florida's heritage.

Along with the primary logo, the 2016 rebrand also introduced secondary and tertiary logos. The secondary logo featured a panther poised to pounce over the Florida flag, while the tertiary logo updated the classic leaping panther, refining its shape for use on player helmets.

The Florida Panthers' wordmark in their current logo is set in two lines: "Florida" in dark blue, with "Panthers" in bold red with distinctive cut corners. A thin gold line accents the design, adding a sense of energy and dynamism to the logo's overall aesthetic.

The team's color palette consists of red (PMS 186), blue (PMS 282), and gold (PMS 465), with white serving as an additional color. The combination of these hues communicates a sense of strength, energy, and tradition, aligning with the team's identity and history.