Since 2000, the Florida A&M Rattlers logo has undergone a single significant transformation. Despite this change, the logo has consistently embodied the Rattlers’ fierce and competitive spirit, reflecting the team’s enduring commitment to excellence.

A Storied Legacy in Collegiate Sports

Founded in 1887, Florida Agricultural and Mechanical University (FAMU) has been a cornerstone of collegiate athletics. Its athletic division, the Florida A&M Rattlers, has cemented its place as a powerhouse within the Mid-Eastern Athletic Conference (MEAC). Over the decades, the Rattlers have demonstrated their prowess across multiple sports, building a rich legacy of achievements.

• Football Excellence: The Rattlers boast an impressive record with multiple Black College National Championships and a groundbreaking victory in the inaugural NCAA Division I-AA National Championship in 1978. Their 29 Conference Championships underscore their dominance on the gridiron.
• Basketball Success: The men’s basketball team has qualified for the NCAA Division I Tournament three times and competed in the NCAA Division II Tournament on four occasions. Meanwhile, the Lady Rattlers made their mark in the NCAA Women’s Basketball Tournament in 1995 and 1999.
• Track and Field Triumphs: Florida A&M’s track and field teams have produced standout athletes who have competed and excelled at the national level.

Through these accomplishments, the Rattlers have cultivated a reputation for athletic excellence and a commitment to nurturing talent.

Modern-Day Prestige

Today, the Florida A&M Rattlers remain a formidable force in collegiate sports. Competing at high levels in various disciplines, the teams uphold the university’s traditions of sportsmanship and achievement. Their continued participation in major tournaments reflects an unwavering dedication to excellence.

Logo Evolution

• 2000–2012: The earlier logo featured a stylized full-bodied rattlesnake poised to strike. Above the snake, the arched lettering “FAMU” emphasized the university’s identity.
• 2013–Present: In a modern update, the logo was streamlined to feature only the snake’s head, making its aggressive expression the focal point. The minimalist approach removed additional text, directing attention to the menacing fangs and fierce demeanor.

Brand Identity: Colors That Represent FAMU

The Florida A&M Rattlers’ brand is vividly represented by its distinctive color palette:

• Fang Orange: A bold, energetic shade (Pantone 158 C, HEX #EE7624) symbolizing vibrancy and determination.
• Venom Green: A deep, natural green (Pantone 357 C, HEX #1B5633) evoking growth, resilience, and power.
• Black: A strong, grounding color (Pantone 419 C, HEX #231F20) that signifies strength and focus.

These colors are integral to the Rattlers’ identity, both on and off the field.

A Lasting Impact

The Florida A&M Rattlers continue to inspire generations of athletes and fans alike. With a heritage steeped in success and a future that looks equally promising, the Rattlers embody the spirit of collegiate athletics at its finest.