Eastern Air Lines has a storied legacy in the aviation industry, representing a blend of historical significance and modern reinvention. Established in 1926, it was once a dominant force in the U.S. aviation sector before ceasing operations in 1991. Revived in 2015, the airline continues to build on its heritage, offering passenger and cargo services across the Americas and the Caribbean with a focus on safety, reliability, and customer satisfaction.

Logo Evolution

1930–1934

Eastern Air Lines' first logo reflected the design sensibilities of its era. A horizontally stretched orange oval featured bold black lettering with an elegant arrow pointing left beneath the wordmark. The simplicity and contrast of black on orange created a striking and memorable identity, perfectly suited to the aesthetics of early aviation.

1934–1964

The 1934 redesign introduced a more intricate and colorful logo, shifting from an oval to a circular design. The badge featured two shades of blue, separated by a prominent red eagle outlined in white. The eagle, a symbol of strength and flight, was framed by the airline's name, written in two lines over the bird’s wing. This dynamic and patriotic design established a distinctive identity for the brand.

1964–1991; 2015–2017

The third iteration, unveiled in 1964, embraced modernism and simplicity, aligning with the sleek aesthetic of mid-century aviation. The logo featured a minimalist blue roundel emblem, split by two geometric white lines that suggested the tail of an airplane. To the right of the emblem, the word "Eastern" appeared in an extended geometric sans-serif typeface, also in blue. This design was not only visually streamlined but also timeless, resonating with passengers during its operational peak and again during its revival.

Eastern Air Lines Today

The revival of Eastern Air Lines in 2015 reintroduced this iconic branding, celebrating the airline’s historic identity while adapting it for contemporary travelers. With a focus on comfort, safety, and high-quality service, the airline now serves regional destinations, striving to honor its legacy while evolving to meet modern demands. Its distinctive logo and livery remain enduring symbols of its commitment to aviation excellence.