The Eagle brand, launched in the 1980s by Chrysler, was a brief but notable presence in the automotive world. Known for its distinctive and contemporary logo, the Eagle brand focused on delivering stylish, innovative vehicles until its discontinuation at the end of the 1990s.

Meaning and History

Although its history was short-lived, the Eagle brand's emblem remains memorable. The Eagle logo was designed to convey strength, speed, and modernity, much like its vehicles.

• Emblem Design:
  The logo features a shield-like shape with a bold outline, encapsulating the head of an eagle in profile, facing to the right. The eagle symbolized power, vision, and freedom, traits synonymous with the automotive brand’s identity.
• Wordmark:
  Positioned above the emblem, the wordmark was unique and dynamic. The first and last letters of the word “Eagle” were slightly smaller and wider, adding a sense of motion and energy to the logo. The custom typeface combined bold lines and rounded shapes, with pointed angles to convey a sense of movement and liveliness.
• Color Palette:
  The Eagle logo typically appeared in silver and black or gold and black combinations when featured on vehicles. These colors exuded luxury, elegance, and refinement. For print materials and digital platforms, a monochrome palette was often used, emphasizing simplicity and strength. This minimalist design portrayed the brand as trustworthy and dependable.

The Eagle Brand: A Visionary Symbol of the 1980s and 1990s

Despite its relatively short lifespan, the Eagle brand left an imprint on the automotive industry with its bold visual identity. The combination of the eagle emblem and its unique typeface represented the aspirations of the Chrysler brand during a time of innovation and creativity in vehicle design.