The Domino's Pizza logo is instantly recognizable and features a blue and red domino with three solid white dots. These dots symbolize the three original restaurants that the company had when it was founded in 1965. The domino emblem is positioned diagonally to the left of the logotype, with one dot placed on the upper red half and two dots on the bottom blue half, reflecting the company's humble beginnings.

Domino's Pizza Logo History and Evolution

• 1960 – 1965 (DomiNick's Pizza): The original logo featured the name "DomiNick’s" in cursive above the word "Pizza" in bold, modern sans-serif capitals. The design was monochrome with black text on a white background, enclosed by a thick black angular frame.
• 1965 – 1969 (Rebranding to Domino's): After the company was renamed Domino's in 1965, the logo was updated. The new logo featured a red wordmark with the bold black tagline "Pizza," placed next to the red and white domino emblem with three white dots. This version lasted for four years.
• 1969 – 1975: The 1969 redesign introduced bright blue into the logo. Initially, blue was only used for the text, which was set in an extra-bold sans-serif typeface. The blue lettering appeared to the right of the red and white domino symbol.
• 1975 – 1996: In 1975, the blue was softened to a lighter shade, and the design became crisper. The logo featured a square, with the left half replaced by the red and white domino symbol, and the right half in light blue with white vertical lettering. The type was a slightly extended font with clean, strict lines.
• 1996 – 2012: In 1996, the logo was tilted to the right, transforming the domino emblem into a rhombus. The contours were modernized with smoother angles, and the letters were simplified. The red became a deeper shade, but the overall color palette remained consistent with the traditional red, white, and blue.
• 2012 – Today: The 2012 redesign shifted the layout to feature the light blue "Domino's" wordmark to the right of the emblem. The red and blue domino is now diagonally positioned with three white dots (two on the blue part, one on the red). The design is cleaner and more modern, reflecting the evolution of the brand while keeping the connection to its origins.

Font and Color

• Font:
  The font used in the 1996 logo closely resembles Futura Condensed ExtraBold. The current wordmark (from 2012 onward) uses a version of Pluto Sans Heavy, designed by Hannes von Dohren, which gives the brand a modern, bold look.
• Color Scheme:
  The color scheme has remained largely the same since 1960, featuring red, blue, and white. Over time, the specific shades have been adjusted, with the current colors being more subdued and professional, but the red, white, and blue combination remains iconic and visually striking.

Symbolism of the Logo

The three dots on the domino emblem are a direct tribute to the first three Domino's stores, marking the start of the company's journey in 1965. The simple, yet effective design of the logo reflects both the history and growth of the brand, combining tradition with modernity in a way that has helped Domino's remain a global leader in the pizza industry.