Diadora is an Italian brand renowned for its sportswear and footwear, founded in 1948 by Marcello Danieli. The brand is globally recognized, especially for its sneakers, which have been favored by celebrities. Diadora has expanded its reach worldwide, with subsidiaries on every continent.

Meaning and History

Brand Philosophy
The name Diadora is derived from Greek, meaning "sharing gifts." This reflects the brand’s philosophy of offering high-quality designs to its customers, sharing the best possible products through innovation and craftsmanship.

Diadora Logo Evolution

1948 – 2013: Original Logo
The 1948 Diadora logo featured a bold, uppercase inscription in a modern sans-serif typeface. It included a stylish tick above the letter “O,” with a sharp line angled diagonally upward and left. This design symbolized motion and speed, aligning with the brand's focus on performance and sports. The logo remained unchanged for over 60 years, making it a longstanding symbol of the brand.

2013 – Today: Current Logo
The modern Diadora logo was redesigned in 2013. It now features a V-like bird silhouette, symbolizing freedom and progress. This emblem reflects the brand’s forward-thinking and dynamic approach. The bird motif communicates the brand’s dedication to movement and creativity.

Font and Color

The current Diadora logo uses a custom sans-serif typeface in lowercase letters. The letters are uniquely designed with thin contours and filled spaces, giving the logo a modern, geometric look. The logo is predominantly black and white, with the black color conveying stability, progress, and excellence, while the minimalist design emphasizes clean lines and contemporary style.